본 연구는 침체된 해운물류 산업의 대안으로 제시되고 있는 해운물류 플랫폼의 품질향상을 위한 요인을 도출하고 평가하는 것을 목적으로 한다. 이를 위해 선행연구 및 전문가 인터뷰를 통해 요인을 선정하고, 해운물류 플랫폼 사용 경험이 있는 선사, 포워더, 화주기업 및 플랫폼 사업자를 대상으로 설문조사를 실시하였다. 분석방법으로는 IPA(Importance-Performance Analysis)를 활용하여 해운물류 플랫폼의 품질평가를 수행하였다. 연구결과, 사용자들이 중요하게 인식하고 있으나 만족도가 낮은 요인으로 “제공되는 서비스 경쟁력”, “타 운송수단과의 연결성”, “운임 경쟁력”, “운임 투명성”, “선복 제공의 안정성”이 도출되었다. 향후 해운물류 플랫폼이 활성화되기 위해선 이러한 요소들에 역량을 집중하여 우선적으로 개선이 필요하다. 본 연구는 해운물류 플랫폼의 구성기능을 제시하고 평가요인을 도출한 것에 학문적 시사점이 있다. 또 해운물류 플랫폼에 대한 사용자의 참여를 향상시키기 위한 방안을 제시한 것은 산업적 시사점이다.

In order to deal with the increase of container cargo traffic volume more effectively, the ministry of maritime affairs & fisheries has a long-term plan to develop Gaduk Island. According to the plan, the New Port will handle 4,600,00TEUs annually. The completion of the project will enable the port of Busan to perform as a hub port in the Asia Pacific era of the year 2000 with sufficient port facilities, and this will lead to a new era of oceanic Korea. With the advent of the Pacific Rim Era of the year 2000, Busan metropolis has set a strategic development plan to establish the area as the center of logistics in the noreast Asian region as well as to become the stronghold of economic activity in Korea's southeast region. To this end, industries that will open the doors to a marine era and a new industrial complex focused on logistics are planned in the West Busan area where Gimhae International Airport and the Busan New Port meet. This paper aims to find out the functional relation and complement between the Busan New Port Distri-Park handing container cargo traffic volume and the West Busan Logistics Pa가 handling an air cargo and railroad goods. Especially, paper aims to suggest the West Busan Logistics Park as the efficient management of the container cargo traffic volume due to the Development Plan of the Busan New Port.

Since the mid 1980s, the concept of logistics has become more important to the enterprises in strategic sense because it had aggrandized itself to more comprehensive and integrative concept. Therefore study on the service organization of the logistics system for customer’s satisfaction from the management’s point has been focused as one of the major subject in order to improve the logistics quality which would ultimately increase the value of logistics service. This study has been focused on what the port logistics functions and the factors of the port logistics quality are those Korean port managers acknowledge as important factor. And examins these port logistics quality levels and the port logistics value (port productivity, service results) obtained by the results of these activities while reviewing the relation of the custom value which the port managers evaluate in order to evaluate and promote the competitiveness of the Korean port. According to the study results the port logistics function which the Pusan Container Terminal managers recognized as important were customer service management the flexibility of the port facilities and curtailment of the original operation cost of the port. It also indicated that the managers recognized the importance of the customer-oriented terminal management as it showed a close relationship with the port quality level.