Jang, Ji Young. (2023). “A Study of Apology Strategy Realized in Apology Text of Public Figure: Focusing on the Impact on Public Evaluation”. The Sociolinguistic Journal of Korea, 31(2), 59-93. The purpose of this study is to examine how the apology strategy used in the apology text of public figure affects the public's evaluation of the apology. Based on the losing face and saving face of the speaker and listener, the framework of the apology strategy was presented, and based on this, which apology strategy was used in the actual apology text. In addition, the public's evaluation of each apology was presented, and based on the analysis, the apology was divided into a positive apology and a negative apology, and compared and analyzed which apology strategy was used in each apology. The more the apology strategy was used to save the listener's face by damaging the speaker's face, the more the public evaluated the apology positively the more they did not use the strategy of saving the speaker's face and damaging the listener's face. On the other hand, apologies using strategies that save the speaker's face and damage the listener's face are negatively evaluated despite the use of strategies that damage the speaker's face. In other words, the apology strategy realized in the apology text is an important factor in determining the public's evaluation.

This study investigated correction reports in Korean newspapers, both conservative newspapers and progressive newspapers, from 2008 to 2012 to urge a realistic alternative. Newspapers with the most correction reports were in the order of “Chosun Ilbo”, “ DongA Ilbo”, “Hankyoreh Shinmoon” and “Kyunghyang Shinmoon”. 25 statements of apology for misreport were made by conservative newspapers (11) and progressive newspapers (14). The number of statements of apology for misreport was in the case of Kyunghyang Shinmoon(4 times, 80%), Hankyoreh(twice, 22.2%), Chosun Ilbo(3 times, 60%), Dong-A Ilbo (3 times, 66.7%).