The global e-waste problem is becoming increasingly serious. China, as one of the largest producers and consumers of electronic products, still has a low formal recycling rate. Consumers, as the owners of waste electronics, are the key to successful reverse logistics. However, many choose to store or dispose of e-waste at home rather than use official recycling channels. While many previous studies focus on factors that encourage recycling, fewer examine what stops people from taking part. This study applies Valence Theory to identify the factors that increase consumers’ psychological resistance to recycling small e-waste in China’s first-tier cities. It also examines how these factors influence social value and resistance behavior. The research model includes perceived price unfairness, perceived inconvenience, perceived benefits, and information publicity, with social value as a mediator. Data were collected through an online survey of 303 residents in Beijing, Shanghai, Guangzhou, and Shenzhen. Structural equation modeling (SEM) was used for analysis. The results show that perceived inconvenience and perceived benefits significantly influence social value. Perceived price unfairness, perceived inconvenience, and social value significantly affect consumer resistance. These findings expand the application of Valence Theory in e-waste research and address gaps in the Theory of Planned Behavior by considering both perceived risks and benefits. Practically, this study suggests that manufacturers, recyclers, and policymakers should improve recycling facilities, make the process more convenient, ensure fair and transparent pricing, and create targeted measures to reduce consumer resistance and encourage participation in formal recycling systems.

Purpose: This study aims to analyze the perceptions and experience of corporate managers on social value creation and explore how different types of cross-company collaboration can create new social value. Methods: In-depth interviews were conducted with 16 practitioners working on social value, and the data was analyzed using text analysis and topic modeling techniques. Results: A total of 11 topics emerged from the analysis, which revealed that to create social value, organizations need to build strong relationships with local communities, enhance job competencies, develop effective collaboration strategies, set clear goals, and continuously monitor performance. Conclusion: This study suggests that inter-organizational collaboration and a systematic approach to creating social value is effective and can lead to sustainable development and social responsibility. Future research should complement the findings of this study with various case studies and empirical analysis, and derive specific and practical strategies.

사회적기업에 있어서 가장 중요한 점은 지속가능성의 문제이다. 자속가능성을 유지하기 위해서는 사회 적기업이 주력하고 있는 사업영역에서 경쟁력을 갖추어야 한다. 그러나 사회적기업의 특성상 사회적기업 의 경쟁력을 갖추기란 쉬운 일은 아니다. 국내의 성공적인 사회적기업들에서 창출하는 일자리와 사회적 취약계층에 대한 사회서비스의 증가는 사회적 변화를 가져오고 있다. 고용창출과 사회서비스를 확대하기 위한 방법 중의 하나가 사회적 프랜차이징이다. 이미 선진국에서 사회적기업이 사회적 프랜차이징을 통하여 취약계층의 고용과 사회서비스의 확산이 가시적인 효과를 보이고 있는 실정이지만, 개발도상국을 대상으로 사회적 프랜차이징을 통해 이 루어지는 사회서비스에 대한 사용자 만족도에 관해 이루어진 소수 실증적 연구를 제외하고는 사회적 프 랜차이징을 통하여 객관적으로 보여줄 수 있는 사회적 가치창출에 대한 효과를 분석한 연구는 거의 찾아 보기 힘든 실정이다. 한국 사회에서 사회적 프랜차이징을 통하여 보다 양적이고 질적인 고용창출과 보다 많은 취약계층에 대한 사회서비스의 확대를 뒷받침할 수 있는 실무적이고 정책적인 관점에서 시사점을 줄 수 있는 사회적 프랜차이징의 사회적 가치창출의 효과에 대한 논리적인 체계화를 시도하고자 하는데 본 연구의 목적을 두었다.