The purpose of this study is to elucidate the impact of authenticity on experience value and subjective well-being among visitors who have participated in direct experiential activities in experiential fishing villages. The research method used literature research methods and empirical research methods using questionnaires, and this questionnaire was composed by determining three major variables and seven constituent factors for each variable through factor analysis and conducting prior research and preliminary surveys. The survey was conducted from February 5, 2023 to April 5, 2023 among experimental fishing villages with excellent ratings for scenery (environment), service, experience, accommodation, and food, and four villages that can experience tidal flats and manage customers online. The survey was conducted from February 5, 2023 to April 5, 2023, among experimental fishing villages with excellent ratings for scenery (environment), service, experience, accommodation, and food, and four villages that can experience tidal flats and manage customers online. The results of this study are as follows. First, the factors of authenticity in experiential fishing villages include three sub-factors: objective authenticity, constructive authenticity, and existential authenticity. The factors of experience value include two sub-factors: emotional values and functional values. Subjective well-being is derived from positive emotion and life satisfaction. Second, upon examining the importance of authenticity in experiential fishing villages, it was found that existential authenticity and objective authenticity, in that order, have a significant impact on emotional values. However, constructive authenticity did not have a significant impact on emotional values. Third, in terms of functional values, constructive authenticity, existential authenticity, and objective authenticity, in that order, had a significant impact. Fourth, experience value, in the order of emotional values and functional values, had a significant impact on positive emotion and life satisfaction of subjective well-being. Therefore, it was confirmed that the authenticity of experiential fishing villages is important as a strategy to enhance experience value and subjective well-being. Especially, considering that the majority of visitors to experiential fishing villages are family-centered (86.5%), applying marketing management strategies to develop programs that enhance existential authenticity and improve emotional values could elevate the subjective well-being of experiential visitors.

This study aimed to redefine the concept of fishing village tourism. In addition, it aimed to carry out detailed analyses of the influences of authenticity and non-authenticity of fishing village experience on tourist’s satisfaction as well as the influences of tourist’s experience on their satisfaction. The study evaluated responses of people who visited research target fishing villages in the East sea area(Hwasung-si Baegmi-ri) which had been rated as successful case. The evaluation was performed to analyze how tourist satisfaction would be influenced by the authenticity of the fishing village experience program based on the authenticity theory(Wang, 1999) and the experience realms theory(Pine & Gilmore, 1999). This study tried to find out realistic factors of the experience realms theory through field investigation, conducting interviews, and holding discussions. From these, the cause-and-effect structure of authenticity, tourism experience and satisfaction could be identified. The results of hypothesis tests are as follows; With respect to the relationship between authenticity and satisfaction in hypothesis I, authenticity did not have a statistically significant effect on satisfaction, while non-authenticity had a significant influence. As a result, the research hypothesis I that authenticity influences satisfaction was partially supported. Regarding hypothesis Ⅱ of the link between authenticity and tourism experience, a significant effect of authenticity was found in education experience, entertainment experience for Baegmi-ri village. The effect of non-authenticity was significant on deviation experience. Consequently, hypothesis Ⅱ was also partly supported. The relationship between tourism experience and satisfaction in hypothesis Ⅲ was significant in education, entertainment, and deviation experiences which lends support to hypothesis Ⅲ to some extent.

This study classifies the types of visitors to experiential fishing villages and analyses the features and target marketing strategies by categorical groups. Seven factors are extracted by Factor Analysis and the results of Cluster Analysis indicate the classification of five groups. The first group puts emphasis on the family connection, so family centered facilities and programs are necessary. The second group is composed of surrounding area residents whose purpose of visit is unclear. So environmentally friendly village development programs to encourage local patriotism are necessary. The third group puts emphasis on the necessary facilities and programs for experiencing the fishing village and traditional play, etc. The fourth group emphasizes programs related with the region and the means to satisfy visitor's aesthetic desires. Finally, the fifth group aims at various desires that are generally felt in experiential fishing villages. So this group requires marketing strategies from the public point of view. The existing research mostly surveys rural tourism villages, but this study highlights the difference in dealing with fishing villages as opposed to rural villages, from the perspective of industry and settlement.

The aim of this study is to establish the planning of Biando fishing village where can be well-known fishing villages in Korea. In order to have highlighted a tourist attractions, the identities of Biando fishing village were investigated natural resources, amenity resources, ecological resources and so on. Based on these resources, the planning of Biando fishing village considers to between community facilities and community spaces. To create the attractive fishing village, the study was underwent 5 process. The 5 process is followed as; 1) Choose the planning site 2) Literature review 3) Fields survey 4) Site Analysis 5) Spatial Planning. Through those results, Biando fishing village were classified 4 spaces. Each 4 spaces have got their own theme. The main focus of 4 spaces was associated with communicating between space and space, connecting between space and space. The first space theme was "Meeting the geese" and the main focus of planning was entry space creating. The second space theme was "Walking in the heaven" and the main focus of planning was ecological resource exploring space and relaxing space. The third space theme was "Secret of shingle beach" and the main focus of planning was leisure and experience space. Last space theme was "Falling into the sea" and the main focus of planning was trekking and leisure space.

The purpose of this study is to analyze the effect of "resident participatory education programs". This study methods was that applied this education programs to the residents of the fishing village after develop of education programs, and was surveyed to ninety five residents of these. As a result of the survey, "community attachment" and "sense of community" showed statistically significant differences from consciousness before and after education. Also, difference of residents consciousness according to the presence or absence of an education showed the same trend too. And, If in the presence or absence of the educational experience, residents consciousness was improved after the education programs. In other words, an education programs applied to in this study can be said to effective to that raise awareness of the residents. And this can be said to contribute in empowerment too.

해양에너지를 비롯한 신재생에너지를 이용한 분산형 발전시스템 설계의 기초자료로 활용하기 위해 본 연구에서는 도서 주민의 전력소비량을 실측 분석하고 시기별 전력소비 패턴을 개발하였다. 실측조사는 남해안에 위치한 곤리도의 5가구를 대상으로 2010년 10월부터 2012년 2월까지 수행되었다. 월평균 전력소비량은 가구에 따라 12월 혹은 1월에 최대값이 발생하였다. 가구별 월간 전력소비량은 H가구가 J가구보다 2~3배 많았지만 가구별 1인당 월평균 전력소비량은 J가구가 H가구보다 10~30% 가량 많은 것으로 조사되었다. 시각별 전력소비 패턴을 개발한 결과 여름철에는 20시에서 자정 사이에 최대 전력소비가 발생하고, 겨울철은 여름철에 비하여 하루 동안의 전력소비 변화는 완만하지만 18시 이후 자정까지의 시간대에 전력소비가 증가하는 경향을 보였다. 가구별 주중과 주말의 전력소비 패턴은 매우 유사한 것으로 나타났다.

Among the towns of GyeongJu and SamCheok on which I have surveyed about their amenity resources in 2010, I chose 5 towns that are close to the Eastsea to analyze the data and to devise how to revitalize fishing villages. And the results are as follows. 1. Although Yangbuk-myeon is geographically located to have all the aspects of fishing village, farming village, and mountain village, the resources utilized are mainly that of mountain village. There is need to utilize actively historical amenity resources like Munmudaewangreung of Yangbuk-myeon. 2. The use of amenity resources of Yangnam-myeon is centered on farm and mountain village. But if they utilize amenity resources of fishing villages of Eupcheon-port's neighborhood, it would be a big help for the revitalization of Yangnam-myeon which is depressed. 3. The fishing mackerels on boat of Gampo-eup Jeonchonri is a successful example of utilization of fishing village's amenity resources. However, there is need to utilize amenity resources of farming and mountain villages that are near to Gampo-eup, so it can attract visitors to stay longer. Particularly, the fishing villages of the East coast must develop 4 seasons program connecting the amenity resources of neighboring farm and mountain. 4. Geundeok-myeon is a town where they made the amenity resources of fishing village into tourist attractions. But considering the wide gap between Geundeok-myeon and neighboring fishing, farming and mountain villages that cannot get the advantage of development, there has to be some inducement in policy so every town can be developed evenly. 5. After analyzing how the towns utilize the amenity resources to make them tourist attraction, it is shown that Geundeok-myeon of SamCheok is the best town which is using fishing village's amenity resources well, and Yangnam-myeon and Yangbuk-myeon of GyeongJu are scarcely using them. About types of tourist attraction, the programs with scenic view of fishing village, with water-sport, and with Eco-experience are needed to improved.

농림수산식품부는 어촌경제 활성화를 도모하기 위한 사업의 일환으로 2001년부터 어촌체험마을을 조성하고 있다. 그러나 일부 어촌 체험마을의 경우 체험객이 감소하거나 일시적 방문관광의 형태로 운영되고 있는 실정이다. 이 연구에서는 2006년도까지 우리나라 영남권에 선정된 총 21개 어촌체험마을을 대상으로 어촌체험마을 이용 현황 및 만족도 그리고 체험프로그램의 선호도 파악을 위한 설문조사를 수행하였다. 그리고 설문결과를 바탕으로 어촌체험마을의 활성화를 도모하고 어가소득증대와 어촌경기회복에 기여할 수 있는 3가지 활성화 방안을 제안하였다.