This paper examines the language of comments on K-pop YouTube videos from the 1970s to the 1990s. Specifically, it analyzes the comments on compilation videos of songs by Cho Yong-pil and Hye-euni, the most popular of that era, focusing on the topics discussed and the titles used for the two singers. The analysis reveals that netizens frequently post comments in five main thematic categories. In ‘Sharing Memories’ and ‘Celebrating and Encouraging’ categories, netizens engage with one another, sharing their feelings as member of a temporary community. Regarding the use of address terms, netizens are found to treat Cho Yong-pil with more respect and reverance than Hye-euni, while also using they friendlier titles for him. This difference is interpreted as a result of factors such as the age and gender differences between the two singers, variations in name composition, career continuity, and levels of popularity. The study suggests that netizens who engage with YouTube music videos are not merely interested in the video content but also express their attitudes toward the featured artists and interact with other viewers.

Chung, Sang-Hun. 1998. An Image-Schematic Analysis of Values in Linguistic Expressions. Studies in Modern Grammatical Theories 12, 225-240. The purpose of this study is to analyze some aspects of value systems reflected in linguistic expressions by means of the image-schematic approach that Mark Johnson has presented, and axiological semantics which studies values with reference to the meaning of various linguistic expressions, and whose task is to describe those values and ways in which they determine both the structure and the functioning of human language as manifested in human communication. The concepts `good` and `bad`, and Tischner`s hierarchy of values have been used. The results of the study are as follows; First, image-schemata are primarily based on human bodily experiences. Second, image-schemata which are based on different clusters of experiences are bi-polar. They have a `good` pole and a `bad` pole. Third, center, link, whole, up, front, right are regarded as `good`, while periphery, no link, part, down, back, left as `bad`. Fourth, `bad` can be defined relative to `good`. but not the reverse. Things canbe `bad` only to the extent to which they are `not good`, for the experience of `bad` comes from the experience of `lack`. Fifth, positively charged concepts are more likely to be unmarked forms, while negatively charged concepts are more likely to be marked forms.