본 연구는 사회경제적 실체로서의 기업의 본질에 대한 이해를 바탕으로 오늘날의 각 국가경제에 밑거름이 되는 다국적기업의 최고경영자가 갖는 윤리적 가치관이 기업의 경제적 및 사회적 성과에 미치는 영향을 살펴보고자 하였다. 본 연구결과, 다국적기업 최고경영자의 윤리적 가치관의 하위요인인 물질주의는 경제적 성과에, 이윤동기와 종교지향성은 사회적 성과에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 윤리경영을 다국적기업 최고경영자의 관점에서 접근한 탐색적 연구로서 그 의의가 있다고 할 수 있다.

It is important to understand consumer attitudes associated with their eco-friendly behavior on account of not only environmental reasons, but also corporate aspects. In this study, we examine the relations between variables influencing eco-friendly attitudes and eco-friendly behavioral intentions, namely, recycling, reusing, and reducing (3R). We first, performed a theoretical consideration through reviews of literature on ethical identity, ethical obligation, altruism, and eco-friendly attitudes, and behavioral intentions. Based on the literature review, we designed a study model and drew hypotheses. Further, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 265 samples were collected and the data were analyzed using a structural equation model (-LISREL 8.70). The results suggest that ethical identity and altruism significantly influence environmental attitudes. However, the effects of ethical obligations on eco-friendly attitudes are insignificant. The environmental attitudes have a significant effects on the consumer behavioral intention for recycling, reusing, and reducing. Although this study has some limitations, it is expected that it will positively trigger follow-up research.