This study was performed with Korean adults to investigate Makgeolli drinking behavior, preference, and perception about Makgeolli and health, as well as Makgeolli complaints and prices. A survey questionnaire was formulated to obtain information on demographic variables, drinking habits, and perceptions about Makgeolli's function, price, and complaints. The questionnaire was distributed to 468 adults living in the capital area. The results are as follows. Makgeolli (16.1%) was third preferred, following Soju (45.1%) and beer (30.7%), and no significant differences were observed by gender and income, but the preference for Makgeolli increased with increasing age (p<0.001). According to the survey, the largest reason both genders drank Makgeolli was that it tastes good. Men preferred Makgeolli for its health effects and cheap price, while women preferred it for the atmosphere while drinking it. Also, older people and those with higher incomes preferred drinking Makgeolli for its health effect rather than its good taste (p<0.001 for each). No significant difference was observed by gender for the question "Do you think that Makgeolli has a health-promoting effect?" Overall, 51% of the subjects gave positive answers and only 5.9% gave negative answers. Significantly, older people and those with a higher income had a higher rate of answering positively to this question. Belching (45.1%) and headache (29.9%) were the most common symptoms among the side effects of drinking Makgeolli. No significant difference was observed by gender or income, but older people had a higher rate of belching and fewer headaches than younger people (p<0.001). Women had a significantly higher rate of perceiving that Makgeolli was cheap than men. Age and income differences did not influence price perception. To the question "What is the ideal price for high quality Makgeolli", 32.1% answered that the present rate (1,000 won) was ideal, and 59.4% answered that a price between 1,000 and 2,000 won was ideal. These results indicate that the high preference for Makgeolli is due to its good taste and health effects. However, belching and headache caused by drinking Makgeolli were the most common complaints and, thus, must be solved. Some opinions indicated that Makgeolli must eliminate its low-quality image, but, according to this survey, most subjects answered that the ideal price of higher-quality Makgeolli should be increased slightly, which would cause price resistance.

본 연구결과에서는 비만과 신체만족도, 자긍심은 모두 성, 연령, 결혼여부, 학력에 따라 유의한 차이가 있는 것으로 나타나고 있다. 이 같은 결과는 비만, 신체만족도, 자긍심 변인들은 대상의 특성에 따라 상반된 연구결과를 나을 수 있다는 점을 시사해주는 결과라고 할 수 있다. 따라서 이들 변인들의 관계를 연구할 때 대상의 특성에 따라 연구결과들이 달라진다는 점을 간과해서는 안 될 것이라 사료되며, 대상의 특성에 따르지 않고 연구결과를 모든 사람들을 대상으로 일반화 시켜 언급한다는 점은 다소 무리가 있을 것으로 사료된다.또한 비만과 신체만족도가 인구통계학적인 변인들에 따라 자긍심에 미치는 영향을 검증한 결과 비만도 자체는 자긍심에 영향을 미치지 못하는 요인으로 나타났으며, 신체만족도는 자긍심에 영향을 미치는 하위변인으로써 인정됨에 따라 신체 자긍심 모형이 일부 지지되고 있다. 따라서 앞으로의 연구에서는 대상의 특성에 따라 결과가 다르게 나올 수 있다는 점을 감안하여 연구가 이루어져야할 것으로 사료되며, 비만과 자긍심과의 관계를 입증해주는 연구들에서는 실제의 비만도가 자긍심에 영향을 미치는 것인지 아니면 비만정도에 대한 자신의 인식을 의미하는 것인지에 대한 명확한 언급과 측정이 이루어져야할 것으로 사료된다.