As an information-oriented era arrives, an environmental change of Internet marketing is going with high speed and such open door around the countries is providing worldwide companies with a new business opportunity. Now, Internet is a new communication tool for global network and is emerging as a new e-commerce market. Also, this trend is having an effect upon online site that sell crafts. Hence, this study aims to select artshop, which simultaneously operate off line and online while sell crafts, to research the present status, and analyze the problems to suggest the activation plans for effective Internet commerce. Accordingly, this study suggested six models for the settlement of these problem s and the activation plans as following: offer of the various works and the contents, security of price competition, reinforcement of marketing, establishment of brand recognition, management of customers and settlement of payment ways etc. The commerce of crafts in the artshop is only early stage today, but it is expected to grow into an universal connection way of information and buying which transcend space and to be briskly used for securing the competition of crafts in 21century.

China 's internet business is growing Explosively from the 2000s. According to China's economy growing, the penetration of using PC and mobile for internet reached 80%.Internet users also grew market of nearly 700 million people. China's Internet business is represented by BAT Baidu, Alibaba, Tencent that have led the internet industry. Each company has grown in search engine, e-commerce, while above the industry leader in the social network market share of nearly 80% in the background. However, the growth in each sector of the company since 2008, will reach its limit. starting with Tencent 2004s, Baidu 2005s, Alibaba 2014s is listed on Hong Kong Stock Exchange and NASDAQ, the New York Stock Exchange. And to expand its business based on the richer capital. No. 1 social network company Tencent in china was argued share of the second largest e-commerce company JingDong and tencent extend her areas in e - commerce industry. Alibaba will check the Tencent to launch a dedicated social network Aliwangwang. Baidu is also moving busily to expand the area in social networks and e-commerce. Three years ago, the Chinese Internet industry is composed of BAT and medium-sized IT companies. and M & A small and medium-sized IT companies, which was facing a transitional situation of the Internet industry. China's Internet business environment is an essential areas for the expansion of foreign affairs of our country in large and small businesses.