Recent developments in information and communication technologies (ICT) can be applied in stores, and the number of fashion stores that have introduced and utilized ICT are increasing. By applying a literature review and empirical research, the types of ICT service factors of fashion stores were identified and categorized. The effect of their importance on consumer behavioral intentions was analyzed. Next, using factor analysis on the ICT service factors, five factors were identified and named as follows: smart space services, smart payment services, virtual image services, product information services, and smart access services. The importance of these factors was then analyzed. The importance of each factor and detailed questions was rated above average. After examining the effect of ICT service on behavior intention, issues such as purchase intention, revisit intention, and word of mouth intention were found to have significant influence. This study is meaningful in that it derives the importance factors of ICT services that can be used in fashion stores in a situation where retail techniques become important and expand, and provides marketing strategies related to consumer behavior according to detailed factors. With retail tech becoming more important and expanding, it is necessary to provide various services that consumers value by utilizing ICT in fashion stores. Considering the results of this study, ICT technology and services of various fashion stores can be effectively utilized and retail tech utilization performance can be improved.

As Daniel Bell says, that modern society is an information society. In contrast to earlier days, modern society has placed a high value on information and knowledge. Therefore, modern civilization depends largely on information and knowledged, which is the most valuable sources of all intelligence activities. By coordinating a large number of human action, the information creates a powerful social tool. It combines its personnel with its resources and new materials at various level. At the same time, It continually evaluates how well it is performing and tries to adjust itself accordingly in order to achieve social goals. As we shall see, all this allows information to sew the various needs of society. In connection with above mentioned problem consciousness, the study is designed to sew the following purposes. As its title indicates, and perhaps most significant. This study is to review and reinterpret the existing literature on local telecommunication system, networks, and policy direction in order to arrive at a somewhat more general approach to understanding them. In local telecommunications service, the service exploitation and promotion and database development must be accomplished by establishing local telecommunications. If we develop local telecommunications toward the progressing direction, we would dissolve the regional information disparity and could also make the local policy suited for high-intelligence society. It is true of any science that knowledge is never complete. It is also true of a science that knowledge should grow, through systematic reexamination of the body of findings. There are certainly true of this study on the developmental direction for local telecommunication system.