Motion graphics originated from the dynamic title design of the film openings. With the maturity of film narrative mode and the continuous advancement of digital technology, the motion graphics have obtained a broader performance space in the design of film openings and closings, which can be freely integrated with the painting art, traditional folk art, photography and other art methods. At the same time, a variety of narrative art creations are carried out in combination with the film’s tone, character images, story plots, scenes and other contents. On the one hand, it brings much audiovisual enjoyment to the audiences. On the other hand, it complements the film narration perfectly as an additional text of the film.

Xu Jingda is undoubtedly an animated director with the most "paradigm" meaning in the history of Chinese animation, beginning in the 1980s. He was praised by Tewei as an "unusual talent." The animation he directed are simple, humorous, subtle and whimsical. Different from the previous generation of animators' understanding and exploration of the "nationalization" of animation, Xu Jingda's animation works mostly explore and analyze the national cultural psychology from the perspective of human nature, and make new insights into the nationality and inter-nationality. To a certain extent, his films expanded the road of Chinese animated creations, and even promoted and surpassed the artistic pursuit and academic connotation of the "Chinese Animation School" at that time. Although his animated works can't be compared with the European and American animated films at the time, the national cultural connotation and human thoughts contained within them, as well as the aesthetic enjoyment brought to the audience are immense. This is not only due to the cultivation of the predecessors and their own efforts, but also the artistic style of the foreign animation has a deep influence on him. A research on Xu Jingda, an innovative animation director, focuses on the artistic style and creative concepts in these animated films. This paper starts with Xu Jingda's influence on the artistic style of Zagreb's animation school, and conducts an in-depth analysis and research on the development of traditional story themes, the exploration of animated film language and the excavation of national cultural psychology, and explores Xu Jingda's unique style. The creative art creation style and its importance and innovation in the process of nationalization of Chinese animation. All of this helps achieve a look into the development and innovation of the current "nationalization" of Chinese animation.