In 2015, Baekje Historical Site was listed as a World Heritage Site. Therefore, the interest in Baekje heritage has increased rapidly, but there is insufficient research on how to utilize it. In addition, research on street composition based on historical and cultural resources is increasing, and it is necessary to find a way to establish and utilize local identity. The research method of this study is as follows. First, literature survey was conducted. Second, we used cameras to photograph the current status and color conditions. Third, the color characteristics of the photographs were analyzed through ‘Korea Standard Color Analysis (KSCA)’ program and ‘Easyrgb’ Internet program. For image analysis, we analyzed the I.R.I color sensitivity scale. Fourth, the characteristics of color and image and color characteristics and image of royal tombs in Gongju Baekje Historical Remains District were compared and analyzed by combining the results of Gongsan Fortress and Songsalli Ancient Tomb. The N and YR sequences were the most frequent in the Baekje Historical Remains. Wangneung-ro were N, Y, Y, B and R sequences. As a result of comparing and analyzing them, N and YR series were found, but the colors which were not seen in Baekje Historical Remains District such as B series and R series were derived. In addition, the Baekje Historical Remains District overlapped the ‘noble' image adjective area, and the adjectives such as ‘traditional’ and ‘calm’ were typical, but the ‘modern' adjective region overlapped with the royal tomb, Adjectives appeared as adjectives such as ‘urban' and ‘progressive'. As a result, it was found that the color characteristics and images of Baekje Historical Remains were opposite. It is considered that differentiated utilization methods are needed to establish the characteristics of the historic city and the identity of the princess. Baekje Historical Remains District is a place rich in potential to grow as a burial heritage representative of Korea. Therefore, it can be used as a strategy to strengthen the competitiveness of the region during the development of the history through the above research.