This study explores the original text of a Korean recipe book written in the 17th century, which is hitherto unknown to food-related societies, and analyzes the characteristics of the recipes in this book. Choi’s recipes in Jasonbojoen (子孫寶傳) are significant, as it is a rare instance of a Korean cookbook written by a woman-few pre-17th century recipe books of this type are known to have survived. This study made some important discoveries after analyzing this book. First, by using pasqueflower and cockscomb, it was possible to identify the era-specific characteristics of kimchi recipes from the 1400s until after the 1700s. Second, this book has historical value, as it shows that the combination of kimchi with cockscomb and the recipe for stuffed eggplant kimchi made only with a small portion of garlic and salt have existed for longer than was previously believed. Third, this book can serve as a valuable database for studies on historical changes in Korean food recipes, as the recipes in this book besides those related to kimchi are representative of recipes in cookbooks before the 17th century. Additionally, it appears that some recipes in the book use very unique minor ingredients that cannot be found in other books.

The purpose of this paper is to examine a financial distress premium in the emerging market. A risk-return trade-off of negative book equity (NBE) and distress firms is empirically analyzed using data from the Stock Exchange of Thailand. This research employs Ohlson’s (1980) bankruptcy model as a measurement of distress risk. The results indicate that distress firms outperform solvent firms in the Thai market and deny distress anomaly often found in the developed market. Fama-Frech (1993) three-factor model and Carhart (1997) four-factor model verify the existence of a distress premium in the Thai capital market. Risk-seeking investors demand greater compensation for bearing risks of distress firms’ going concern. This paper provides fresh evidence that default risk is a significant explanatory factor in pricing stocks in the emerging market. Also, this study sheds light on the role of NBE firms in asset pricing. Most studies eliminate NBE firms from their sample. However, NBE firms yield superior average cross-sectional returns, albeit with higher volatility. Investors are rewarded with distress risks associated with NBE firms. The outperformance of NBE firms is statistically significant when compared to the overall market. The NBE premium disappears when factoring size, value, and momentum in time-series analysis.

This study examines and analyzes the effect of innovation on the price to book value mediated by managerial ownership in Indonesian companies. In order to achieve the goals and objectives, the company increases its value by increasing shareholders. Improving the welfare of shareholders can be done through investment and financial policies, and is reflected in share prices in the capital market. The higher the share price, the better the owner’s welfare, and the company’s value will also increase. The population of this study is the manufacturing companies – as many as 162 – listed on the Indonesia Stock Exchange in 2012-2017. By using a purposive sampling method, 25 companies met the criteria for the sample. The data comes from the companies’ annual report taken from the Indonesia Stock Exchange website. The data is further analyzed using partial least square (PLS). The results of the study showed that innovation has a significant effect on price to book value. The companies with high marketing innovation produce high company performance as well. The companies get a commensurate reward from marketing innovation activities to carry out continuous marketing innovations. In addition, managerial ownership does not mediate the relationship between innovation and price to book value

디자인에 대한 관심이 증대되면서 ‘시각적 미를 추구하는 행위’로 디자인의 의미에 대해 생각하기 시작하였다. 출판물 구매에 있어서도 인터넷과 정보통신의 발달로 블로그나 SNS 등 온라인 매체를 통해 검색하고 주문한다. 책 표지 디자인에 있어서 표제는 책이 담고 있는 내용과 성격을 드러내는 얼굴과 광고 역할을 하고 있다. 또한 출판사의 판매증진의 수단으로 이미지 형성을 하는 데 중요한 역할을 한다. 감성 손 글씨는 책 표제(북 커버), 예술 작품, 생활 소품, 광고 등 여러 분야에서 디자인과 접목되어 활용되고 있다. 이에 본 연구에서는 첫째, 책 표지 디자인에 있어서 표제의 중요성과 가치를 알아보고 둘째, 책표지 디자인의 제목 서체에서 감성 손 글씨의 제시와 독자들에게 구매의욕의 영향을 미치는지에 대해 독자의 선호도를 제시하고자 한다. 대상은 한국지역출판문화잡지연대(이하 ‘한지연’) 회원사의 발행 잡지와 출판물 그리고 수원에서 발행되고 있는 지역공동체 잡지 <사이다>를 중심으로 하였다. 설문조사를 통해 책 표제 글씨에 있어서 활자본 16.1%에 비해 감성 손 글씨에 대한 선호도가 83.9%로 높은 차이가 조사되었다. 또한, 책 구매 시 미치는 영향으로, 커버 디자인이 65%로 그 중에 제목이 51%, 레이아웃과 이미지가 31%, 색채, 출판사 순으로 나타났다. 이 결과를 통해, 책 커버 디자인의 중요성과 그에 적합한 폰트 및 감성 손 글씨의 활용의 중요성을 알 수 있었다. 이에, 대중의 선호도와 시대 트렌드를 통한 차별화된 디자인의 역할 또한 중요하며, 서체 개발 및 관련 연구를 통해 책 커버 서제의 독창적인 조형 예술이 구축되기를 기대한다.