이 연구의 목적은 식음료 기업의 스포츠 스폰서십 활동에 대한 커뮤니케이션 효과를 규명하여 최근 활발하게 진행되고 있는 식음료 기업의 스포츠 스폰서십활동에 대한 커뮤니케이션효과를 파악하여 기업의 전략적 마케팅방안을 모색할 수 있도록 하는 기초자료를 제공하는데 있다. 이를 위해 지난 1월 식 음료기업 N사가 주최한 스포츠대회에 참여 및 관전한 사람 300명을 대상으로 설문조사를 실시하여 267부 를 통계분석에 활용하여 다음의 결과를 얻었다. 첫째, 스포츠 스폰서십은 기업태도에 정적영향을 미치는 것으로 나타났다. 둘째, 스포츠 스폰서십 요인 중 이미지제고, 홍보, 촉진은 제품태도에 정적영향을 미치는 것으로 나타났으나 이벤트기여는 제품태도에 영향을 미치지 않는 것으로 나타났다. 셋째, 기업태도는 제품 태도에 정적영향을 미치는 것으로 나타났다. 넷째, 기업태도는 구매의도에 정적영향을 미치는 것으로 나타 났다. 다섯째, 제품태도는 구매의도에 정적영향을 미치는 것으로 나타났다.

This study attempts to examine the distributions and characteristics of language forms and learning activities necessary for communication used in the middle school textbooks based on the 2015 revised national curriculum. To this end, 12 textbooks were analyzed and compared by grades and 4 textbooks by different publishers. The results are as follows: 1) Of the 38 language forms required for communication in middle school textbooks, 23 forms were commonly addressed in all the textbooks, while 12 forms were optional or missing, which may cause problems in articulated learning. 2) Even in the same language form, the level of difficulty increases as the grade goes up, which follows spiral curriculum. 3) Some language forms were omitted in the list presented in the 2015 revised curriculum, where only examples were presented without explanation. Explicit explanations need adding with elaborately classified examples. 4) Although the activities in the textbooks focus more on language acquisition than language use, they are well-organized to practice core language forms focusing on meaning in a controlled manner and gradually apply them to real life situations.

본 연구에서 연구자들은 온·오프라인 PR 커뮤니케이션 활동이 지난 2014년 소치 동계올림픽 생중계 방송시청률에 어떠한 영향을 미쳤는지 살펴봤다. 이를 위해 연구자들은 소치 동계 올림픽 스포츠 경기를 생중계했던 방송사들 중 별도의 온·오프라인 커뮤니케이션 활동을 추진한 방송사의 생중계 방송 시청률과 그렇지 않은 방송사의 시청률을 비교·분석했다. 조직(방송사)-공중(시청자) 간의 온·오프라인 PR 커뮤니케이션 활동을 공중관계성 이론을 중심으로 연구한 결과 조직(방송사)-공중(시청자) 간의 공중관계성 형성을 위한 PR 커뮤니케이션 활동을 한 방송사의 생중계 방송 시청률이 그렇지 않은 방송사의 시청률에 비해 높게 나타났다. 이와 관련해 연구자들은 한국 경기에 대한 시청자 응원 확대와 PR 커뮤니케이션 활동이 트위터 버즈량(트위터 등 SNS를 통해 확산된 특정 메시지 전달 빈도의 통계적 산술값)의 변화와 이 버즈량의 변화가 시청률 경쟁 상황에서 형성한 공중관계성의 의미·가치 등에 대해 논의했다.

The Purpose of this study is to empirically examine the impact of various internal and external innovation activities of SMEs on their innovation performances in the field of electronics and communication industry. Drawing upon the literature review, internal and external innovation activities are defined and conceptualized, and independent, dependent and moderator variables are developed. We have used survey-based data for this study from the survey of technology innovation activities in manufacturing industry, which was conducted by the Science and Technology Policy Institute (STEPI) in 2010. The main result of this study shows that there were no significant differences in the impact of innovation activities on market performance according to the size of SMEs. On the other hands, we found that there were significant differences in the impact of innovation activities on technological innovation performance according to the size of SMEs. Therefore, in order to make high technological innovation performance, companies in the field of electronics and communication industry need to properly implement the internal and external innovation activities by considering their size.

This study was designed to analyse the performance and the mechanisms of workers' participation and communications in industrial accident prevention activities leading to the reduction of industrial accidents. This study also aimed to find out the causal relationship influencing the promotion of prevention activities of industrial accidents. Of the manufacturing businesses with more than 5 workers as the population of the survey, a questionnaire was conducted with 2,500 workspaces chosen by stratified sampling. Out of 2500 workspaces, 971 workspaces equipped with industrial safety and health committee were analysed in this study. According to the results of this study, the primary influential factors on safety activities were the management of industrial accidents and the cooperations between supervisors and workers on site. The secondary influential factor was the establishment of industrial safety and health committee. Regarding the effectiveness of industrial accident reduction, -0.01 was shown by workplace safety activities by themselves and -0.09 was shown by participation and communications through indirect safety activities. This indicated workers' participation and communications play an important role in the reduction of industrial accidents. By discovering the clue to the mechanism of the workers' participation and communications, this study is expected to stimulate the reduction of industrial accidents by emphasizing the importance of workers' participation and communications in resolving the safety and health problem in the workplaces.

With the methodology of AHP, this paper focuses on communication activities and their constituents in city parks, selecting 11 constituents, natural or artificial, and establishes an evaluation model on the basis of the analysis of the characteristics of tourists’ communication activities in order to obtain the weight and order of importance of the constituents of communication activities space. First-grade indicators influence weight and the order of the constituents of communication activities space are: artificial constituents (0.6614) > natural constituents (0.3386) . The weight and order of five secondary indicators attached to natural constituents: private space (0.1538) > shade tree (0.0955）> gentle slope mound (0.0474) > beautiful waterscape (0.0270) > sunshine lawn (0.0149); the weight and order of six secondary indicators attached to artificial constituents: field boundary (0.2865) > Leisure chairs（0.1843）> resting areas (0.0795) > appropriate square (0.0533) > tree-lined road (0.0352) > landscape sketch (0.0227).Using modern decision analysis methodology to research the relationship of environment constituent elements has great theoretical and practical significance for the scientific design and construction of suitable environment for human needs.