본 연구에서는 중소제조업 종업원들의 고용불안정성이 조직유효성에 미치는 영향을 분석하였다.그리고 이들 간 관계에 있어서 경영자에 대한 신뢰와 자기효능감이 조절효과를 가지는지도 실증적으로 분석하였다.가설검정을 위해 대구 및 경북지역 중소제조업을 대상으로 설문조사를 실시하여 238개 자료를 실제 분석에 활용하였다.분석결과 고용불안정성을 높게 지각할수록 조직유효성 변수인 직무만족은 낮아지는 반면,이직의도는 더 높아지는 것으로 나타났다.또한,고용불안정성과 직무만족 간 관계에 있어서 경영자에 대한 신뢰의 조절 효과는 유의미하지 않았으나,자기효능감은 조절효과가 있는 것으로 나타났다.그러나 고용불안정성과 이직의도 간 관계에 있어서는 이와 반대의 결과를 보여줌으로써 조절변수의 조직적 특성과 개인적 특성이 고용이 불안한 상황에서도 그대로 반영됨을 알 수 있었다.본 연구의 결과는 중소제조업 종업원들의 고용불안에 대한 심각성을 인식하고,이를 감소시키기 위한 구체적인 방안을 마련하고 적극적인 노력을 기울일 필요가 있음을 시사하고 있다.
Purpose - Most past studies related to this focused on the physical attractiveness of service employees, but this study emphasizes the social attractiveness and not just the physical attractiveness of employees. Therefore, the purpose of this study is to first categorize attractiveness as physical attractiveness and social attractiveness and to examine the impact of physical attractiveness on social attractiveness for service industry employees. Secondly, this study aimed at verifying the impact of physical attractiveness and social attractiveness on interpersonal trust. Third, it aimed at revealing the impact of interpersonal trust on customer satisfaction, as well as satisfaction on loyalty.
Research design, data, and methodology - Questionnaires were distributed to customers that used beauty salon services, among the various service industries, to verify the hypothesis of this study. Also, hypothesis was analyzed with the structural equation method using Amos 20.0. Results - When presenting the results on verifying the research hypothesis, it was found that physical attractiveness had a positive impact on social attractiveness. Second, while physical attractiveness did not have a positive impact on interpersonal trust, social attractiveness was found to have a positive impact on interpersonal trust. Such results show that in forming interpersonal trust, social attractiveness was more important than physical attractiveness for service industry employees. This result is in contrast with the results of past studies, but it is different in that previous studies suggested only physical attractiveness and did not present social attractiveness in the hypothesis. Third, it was found that interpersonal trust had a positive impact on satisfaction, while satisfaction did not have a positive impact on loyalty.
Conclusions - The biggest implication of this study is that it presented social attractiveness, which was rarely dealt with in past studies. Also, this study is significant in that it examined the relationship of physical attractiveness and social attractiveness. The results of this study show that in the service industry, the role of human elements such as service employees is important and that in addition to physical attractiveness, social attractiveness in the course of interaction such as communication with customers can also be an important strategic element.