This study aimed to identify whether or not four service situations varying according to positive and negative combinations of physical evidence and functional service influence store image and purchase behavioral intentions of customers at bulgogi restaurants. The video-scenario technique was used for the study. Data were analyzed with the SPSS (Window 19.0) package using frequency analysis, one-way ANOVA, 2 by 2 factorial ANOVA, exploratory factor analysis, and multiple regression analysis to confirm the hypotheses. The combined effect of functional service and physical evidence influenced store image and purchase intention. In terms of seperate effect of physical evidence and functional service, the effect of employee service on store image was more powerful than that of physical evidence, even though the effect differed depending on the situation. Purchase intention was only influenced by functional service quality from employees under the four different scenarios. Thus, when opening a Korean restaurant, proper management of tangible evidence suitable to service, and the prices expected from local customers should be determined. Additionally, extremely high or low levels of physical evidence management should be avoided.

This study were to perform for verifying the activation areas in the human's brain during mastication by using functional-MRI (f-MRI) device on the basis of hypothesis regarding anatomical-physiological parts of brain processing the information of motor and sensory function, and to perform further more for a providing basic provisional foundation about diagnosis, treatment and prognosis of abnormal occlusion as applying functional MRI. Generally healthy 10 volunteers who have a normal occlusion were selected. The half of members of volunteers was female. Age distributions were approximately alike. Before taking a f-MRI, sufficient practice was carried out as strict standards and made volunteers be not sensible to sweet taste of gum through chewing gum for 30 minutes before taking a f-MRI. Functional images for all volunteers were firstly obtained, and then anatomical images were next. The functional images consisted of echo-planar image volumes which were sensitive to BOLD (blood oxygenation level-dependent) contrast in axial orientation. The volume covered the whole brain with a 64×64 matrix and 42 slices. Images with 64 volumes were acquired under periodic mastication. The orofacial sensorimotor cortex was primary responsible cerebral part during mastication and insula. And also supplementary motor area and cerebellum in brain were intimately connected with mastication. Other numerous anatomical parts of brain were activated in each volunteer during mastication, but there was no statistical significance in this experiment. Differences according to gender and age were no significance in this study. The f-MRI device showed the accurate and detailed image in activation area of brain through valuable device. It suggested that f-MRI might be helpful to establish the basis of funtional standard occlusion depend on activation area of brain.

Purpose: The purpose of this study was to investigate the influence of body perception image training on functional recovery of upper limb in stroke patients, not image training with visual stimulation for specific task. Methods: Thirty inpatients(15males, 15females) who were diagnosed as stroke participated with agreement in this study, also they were divided randomly by experimental and control groups. Before traditional therapeutic exercise, body perception image training was performed in experimental group, as well as control group took a rest, respectively. Body perception image training program was modified using body scan part of Mindfulness Based on Stress Reduction(MBSR) for present study, then it was spplied individually for 4weeks, 5days a week for 10 min. To determine the effects of this training program, data of muscle activities were collected and analyzed from biceps brachii, upper trapezius and deltoid muscles through electromyogram(EMG). Results: By comparison of changes in muscle activities, both experimental and control groups showed significant increase of muscle activities from all theree of muscles after therapeutic intervention(p<.001). In particular, increment of upper trapezius muscle activity in experimental group was markedly higher than control group(p<.05). Conclusion: These results may indicate that traditional therapeutic exercise combined with body perception image training result in increase of muscle activity of upper limb, suggesting it is beneficial for functional recovery in stroke patients.