The Internet, as one of the most rapidly developing industries in China in recent years, has made great contributions to China’s economic development. Internet enterprises are both an important pillar of China’s current economic development, but also a great source of scientific and technological development and innovation. For Internet companies, the core of enterprise development people-oriented, talent is the foundation of enterprise development, enterprise development cannot be separated from the team, team building cannot be separated from the talent, in the final analysis, talent is the core of enterprise development. Therefore, enterprises want to develop, we must retain talent, enterprises want to retain talent, we must incentivize the enterprise staff. Incentives are vital in human resources management, and every enterprise should design a mechanism that suits its specific circumstances. The mechanism should motivate staff to make better contributions to the enterprise, thus promoting its growth and development. This paper reviews relevant domestic and foreign literature, as well as the results of a questionnaire survey of Internet enterprise employees, to study the employee incentive mechanism in Internet enterprises. The paper puts forward measures to existing problems to facilitate the better development of Internet enterprises.

Small and micro cultural enterprises make tremendous contributions to the development as well as the growth of China’s cultural industry. Creative talents who is playing a significant role are the sources of the rise, development and prosperity of enterprises. It is useful to develop a series of special strategies to motivate the creative talents on the premise that we analyzed the current situation of small and micro enterprises, the characteristics and demand factors of the creative talents. At present, there exist some problems in the small and micro enterprises about incentive, such as inferfect human resource management, low overall wage level and depressed business environment and so on. In order to solve the above problems, we ought to stick to the principles: combining the material and mental incentives, short-term and long-term incentives as well as individual and team motivation. We can complete the system of incentives by means of human resource outsourcing, create suitable environment for creative talents, enhance cultural and intrinsic incentives and so on intending to improve the incentive level of creative talents in small and micro enterprises.