This study analyzes the effects of food delivery selection attributes on satisfaction and intention to continue using food delivery services among ‘the Young-Old’(60-74 years old) living in Daejeon Metropolitan City who use the Senior Center, Gyeongnodang. Considering that the research subjects are elderly, the survey was conducted using an interview technique. The survey period was approximately three months, from May 1, 2025, and a total of 235 copies were collected and used for research. Overall, ‘the Young-Old’ prioritize price over anything else when choosing delivery services, and they primarily use the services to enjoy delicious food or to simply solve a meal. Furthermore, the economic feasibility, convenience, and hygiene of delivery services are key factors in driving satisfaction when using delivery services, and this satisfaction can lead to continued intentions to use delivery services. Therefore, food delivery companies should pay special attention to providing detailed nutritional information and hygiene management to increase the satisfaction of ‘the Young-Old’ customer and encourage their continued use of delivery services, as they may prioritize health and safety over taste or price. Furthermore, food delivery companies need to develop easy-to-use, senior-friendly delivery app interfaces or enhance phone ordering services to improve accessibility of delivery. The government and local governments can leverage these research findings to introduce food delivery vouchers or discount policies targeting the seniors. This can not only help seniors meet their meal needs but also generate new demand in the food delivery market. This research sets a starting point for a study that approaches the commercial phenomenon of food delivery from a gerontological and social welfare perspective, targeting ‘the Young-Old’ generation as active consumers. In other words, this research will serve as a valuable foundation for understanding the changing lifestyles of older adults due to societal changes.

Marketers commence to use types of brand alliance strategies including co-branding. Many previous studies focused on the strategic performance of the co-branded credit card or loyalty programs. The introduction of the department store co-branded credit card successfully increases revenues and expands the market shares for both the banking industry and the department store industry in Taiwan. In view of the importance of co-branding strategy to extend market share for both the banking industry and the retailing industry in Taiwan, it is worthy to have a better understanding of whether or not consumer’s affective loyalty to the bank and/or consumer’s affective loyalty to the department store will influence his/her attitude toward the department store co-branded credit card, which in turn influence his/her intention to continue to use or apply for the co-branding credit card. This study aims to ascertain what factors determine consumer’s intention to continue to use and/or to apply for the department store co-branded credit card. This study collected data on the Internet Website from December 8, 2013 to January 30, 2014. A total of 444 valid data were used in this study. The two-stage procedure of structural equation model (SEM) analysis was conducted to examine the hypothetical causal relationship in the proposed theoretical model. The results indicate that for those who had applied for the department store co-branded credit card, consumer’s affective loyalty to the bank and consumer’s affective loyalty to the department store indeed exert positive impacts on his/her attitude toward department store co-branded credit card, which in turn influence his/her intention to continue to use the co-branded credit card. In addition, for those who did not have the department store co-branded credit card, consumer’s affective loyalty to the department store can induce his/her attitude toward department store co-branded credit card, which in turn influences his/her intention to apply for co-branding credit card. The implications and suggestions for both the banking industry and the retailing industry are also provided in this study.