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        2020.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The purpose of this study is to analyze the characteristics of political discourse between South and North Korea in a 2019 New Year Message. To this end, 13we analyzed the text structure of the New Year Message and looked at strategies to persuade the audience in each stage of construction. The text structure of the New Year message is basically a form of persuasive text. However, the persuasion strategies shown in the two texts have commonalities and differences at the same. Both texts commonly take an emotional approach in the introductory and closing sections, but persuade the audience in a rational approach in the main section. However, as there are differences in the way of defining the speaker's position, there are differences in overall tone, paragraph composition, and vocabulary usage. In President Moon’s New Year Message, he defines the president as a supporter of the people, and accordingly maintains the tone of treating people with high honors. In addition, it was an easy-to-understand expression that aimed to win people's hearts through simple but sometimes firm sentences. In contrast, Kim's New Year Message reflects the vertical hierarchy of North Korean society, and the speaker maintains an authoritative tone by defining himself as the highest leader that the people believe and follow. This attitude contributes internally to concretely dictate the tasks to be undertaken by the people and externally to the declaration of the will and position of North Korea.
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