PURPOSES : The Toll Collection System (TCS) operated by the Korea Expressway Corporation provides accurate traffic counts between tollgates within the expressway network under the closed-type toll collection system. However, although origin-destination (OD) matrices for a travel demand model can be constructed using these traffic counts, these matrices cannot be directly applied because it is technically difficult to determine appropriate passenger car equivalent (PCE) values for the vehicle types used in TCS. Therefore, this study was initiated to systematically determine the appropriate PCE values of TCS vehicle types for the travel demand model. METHODS: To search for the appropriate PCE values of TCS vehicle types, a traffic demand model based on TCS-based OD matrices and the expressway network was developed. Using the traffic demand model and a genetic algorithm, the appropriate PCE values were optimized through an approach that minimizes errors between actual link counts and estimated link volumes. RESULTS : As a result of the optimization, the optimal PCE values of TCS vehicle types 1 and 5 were determined to be 1 and 3.7, respectively. Those of TCS vehicle types 2 through 4 are found in the manual for the preliminary feasibility study. CONCLUSIONS: Based on the given vehicle delay functions and network properties (i.e., speeds and capacities), the travel demand model with the optimized PCE values produced a MAPE value of 37.7%, RMSE value of 17124.14, and correlation coefficient of 0.9506. Conclusively, the optimized PCE values were revealed to produce estimates of expressway link volumes sufficiently close to actual link counts.