As the E-commerce market grows, the importance of personalized recommendation systems is increasing. Existing collaborative filtering and content-based filtering methods have shown a certain level of performance, but they have limitations such as cold start, data sparseness, and lack of long-term pattern learning. In this study, we design a matching system that combines a hybrid recommendation system and hyper-personalization technology and propose an efficient recommendation system. The core of the study is to develop a recommendation model that can improve recommendation accuracy and increase user satisfaction compared to existing systems. The proposed elements are as follows. First, the hybrid-hyper-personalization matching system provides recommendation accuracy compared to existing methods. Second, we propose an optimal product matching model that reflects user context using real-time data. Third, we optimize Personalized Recommendation System using deep learning and reinforcement learning. Fourth, we present a method to objectively evaluate recommendation performance through A/B testing.

Many studies on predicting and recommending information and products have been studying to meet customers' preference. Unnecessary information should be removed to satisfy customers' needs in massive information. The some information filtering methods to remove unnecessary information have been suggested but these methods have scarcity and scalability problems. Therefore, this paper explores a personalized recommendation system based on artificial neural network (ANN) to solve these problems. The insurance product recommendation is adapted as an example to demonstrate the proposed method. The proposed recommendation system is expected to recommended a suitable and personalized insurance products for customers' satisfaction.