목 적: 정상인이 선호하는 칼라필터렌즈가 안구의 추적운동과 읽기능력에 영향을 미치는지를 알아보고자 하였다. 방 법: 정상시력과 색각이상이 발견되지 않는 20대 23명을 대상으로 크로마젠 렌즈의 칼라 8가지 중에서 선호하는 칼라와 선호하는 않는 칼라를 선택하게 한 후 칼라필터렌즈 착용을 통하여 안구 추적운동과 관련된 주시횟수, 안구운동역행과 읽기능력과 관련된 독서 이해력을 검사하였다. 결 과: 선호하는 칼라는 파란색이 전체 26.1%를 차지하였으며, 선호하는 칼라를 이용한 주시횟수는 평균 23.7±23.65회(p<0.01, t=-4.69) 증가하였으며, 안구운동의 역행은 평균 7.9±6.1회(p<0.01, t=-6.17) 증 가함을 보였으며 통계학적 유의성이 있었다. 독서이해력은 평균 8.2±14.3%(p=0.01, t=-2.77) 향상을 보였 다. 주시횟수에 대한 나안 상태와 선호하는 칼라필터렌즈 사이의 피어슨 상관관계(r=0.87, p<0.01)는 높게 나타났고, 역행에 대한 상관관계는 높은 양의 상관관계(r=0.96, p=0.00)를 나타냈다. 그러나 독서이해력은 약한 양의 상관성을 가졌다(r=0.20, p=0.01). 결 론: 선호하는 칼라필터렌즈 안경을 착용하고 독서했을 때, 주시횟수와 증가와 안구운동의 역행이 증가 가 나타났으며, 이로 인하여 독서 이해력이 증진되었다고 추정할 수 있다.

The purpose of this study is to classify fashion lifestyle types for color planning and to propose color planning of spring & summer by fashion lifestyle by analyzing preferred colors by fashion lifestyle type. The survey was conducted on women between the ages of 30 and 59 using a separately prepared questionnaire and color sample table and also through one-on-one interviews. The results of this study are as follows. First, the participants’ fashion lifestyles were divided into three categories: information individuality type, display type, and practicality type. Second, regarding basic colors: the basic color consistently used for a long time, it was found that there were significant differences in preferred hue and tone according to the types of fashion lifestyles. Specifically, the most preferred hue of all the fashion lifestyle types was achromatic color N and the most preferred tone was V. Third, regarding color trends: the trendy color occupying a market transiently, there were significant differences in preferred hue and preferred tone according to the types of fashion lifestyle. The most preferred hue of all the fashion lifestyle types was B. The most preferred tone of the information individuality type and the display type was V, and that of the practicality type was B. The study found that, in color planning, fashion lifestyles can function as an effective tool to subdivide consumers. Based on the empirical results of this study, I propose that color planning should be based on the type of fashion lifestyle.

The purpose of this study is to propose the information and idea that can be applied to color planning by investigating preferred color according to ages, items by distribution of 30s~50s women. As the survey method, questionnaire survey and one-to-one investigation by preparing the color table of basic color and trend color were conducted, and total of 280 questionnaires were used for statistical analysis. The results of this study areas follows. First, in basic color, there were significant differences in preferred hues and tones by age groups. The preferred hues were N, PB in all ages, and the higher the age, the more people preferred vivid tones. Second, in basic color, there was significant difference in preferred hues of jumpers, one-pieces by distribution, and the preferred hue was found to be N in the items except jumpers. There were significant differences in preference tones of all items according to distribution. Third, in trend color, there was no significant difference in preferred hues by age groups. Preferred tones had significant differences by distribution, and the higher the age, the more people preferred vivid tones. Fourth, in trend color, some items had significant differences in preferred hues and tones by distribution. B was preferred in all age groups, and vivid tones were more preferred in wholesaler than the department store. Based on these results, this study proposed 30s~50s women's wear color planning idea that applied consumers' preferred color according to ages and items by distribution.

Based on the past research works on the relationship between face type and personality, personality and purchasing behavior, personality and preference for color, face type and preference for color, we assumed that there could be certain differences in preferred color tone in purchasing automobile according to face type. Objective of this paper is to analyze what differences there are preferred color tones of purchasing automobile by face type. The questionnaires on preferred color tone of automobile were investigated, and the tone of color were classified into light, dark, brilliant, plain tones, and the differences of preferred color tone of purchasing automobile were analyzed by the face types. The result showed the facts that compared with the other types, the rectangular face type preferred the light tone of color, whereas the other face types little showed a distinctive inclination for a particular color tone. Results of this research could be utilized for automobile sales policy for materials of research into color tones, provided some problems are fixed and the concrete researches into relationship between face type and personality, purchasing behavior, preference for color are carried out.

피부는 인체의 외부를 덮고 있는 기관일 뿐 아니라, 체온을 조절하고, 감각기능을 수행하며, 약물을 투입하는 경로가 되기도 하고 내부 기관의 이상을 표현하는 기관이 되기도 한다. 이러한 이유로 인해, 사람들은 타인의 얼굴 피부의 상태를 보고 건강의 이상 징후를 감지하거나, "안색이 좋다", "생기가 있다" 등으로 신체의 컨디션을 표현해왔다. 환경과 노화정도에 따라서 피부색, 피부결, 수분, 탄력 등이 달라지는 것도 알려진 사실이다. 특히, 피부색은 아름다움, 매력도와 같은 주관적인 인상을 판단하는데 영향을 미치는 인자로 작용하는데, 화장품이나 피부시술을 통해 피부색을 개선하고자 하는 소비자를 통해서 그 수요를 짐작할 수 있다. 하지만 피부색이 여러 색의 구성임에도 불구하고, 대부분의 화장품이 하얀 피부로 개선해주는 것에 초점을 맞추고 있으며 여성들이 선호하는 피부색에 대한 연구가 아직까지는 미흡한 실정이다. 본 연구에서는 30 ~ 40대의 한국여성을 대상으로 같은 피부 밝기에서 붉은 정도와 푸른 정도가 달리 주어진 선호도 조사를 통해 긍정적으로 인식하는 피부색의 상태를 발견하였다. 한국여성은 실제 평균 피부색에 비해 붉은색과 푸른색이 높은 피부를 선호하는 것으로 나타났으며, 피부에 대한 표현을 달리하였을 때에도 경향은 유사하였다. 본 연구 결과는 새로운 소비자의 요구를 만족시키는 제품 개발에 활용될 수 있을 것이라고 생각한다.