The purpose of this paper is an application of AHP(Analytic Hierarchy Process) in the priority setting of promising technology in division of senior friendly product based on the previous studies. In this paper, the decision criteria for evaluating promising technologies in division of senior friendly product are identified and the hierarchical structure of decision making process is developed systematically. Subsequently the values of weights for relative importance among decision criteria are derived using AHP methodology, and the score of importance of promising technology in division of senior friendly product with respect to each criterion is evaluated. Finally the score of each promising technology in division of senior friendly product is quantified in order to prioritize them. We discuss implications of our results with a viewpoint of technology policy in division of senior friendly product.

This paper proposes an approach to analyzing the relationship between technology and services, and to identifying promising service areas for technology-based firms with the analysis of business model (BM) patents. First, BM patents and technology patents are collected and classified into their relevant categories, respectively. Second, patent citation analysis is conducted to analyze the linkage and impacts between each technology and service field at macro level. Third, as a micro level analysis, patent co-classification analysis is employed to identify the interrelationships among specific technology and service areas. Finally, the promising service areas for technology-based firms seeking service areas for diversification is investigated with portfolio analysis. The working of the proposed approach is provided with the help of a case study of IT and mobile services. The proposed approach could guide and help managers of technology-based firms to discover the opportunity of the diversification to new areas in emerging service fields.