Recently, there has been growing interest in the financial and economic effectiveness of service quality and customer satisfaction. It means that the final goal of customer satisfaction is the maximization with firms' financial performance, enterprise could survive through the creation of continuous financial performance. Companies are working in various ways to identify the direct relationship of service quality and customer satisfaction with financial and economic effectiveness in order to justify and validate customer satisfaction management. In this study, the influence of customer satisfaction on the financial performance is examined. Customer satisfaction index, the key non-financial performance measure has significant association with firms' financial performance index. Moreover, high customer satisfaction has a competitive advantage, so it can be the key success factor of firm's financial performance improvement.

We need to look into optimal light intensity of evergreen broad-leaved trees in order to ornamental value of plants growing indoors because different kinds of them have a difference of light intensity. This study was conducted to evaluate the shade tolerance with shading treatment by analyzing the growth and physiological responses of Sarcandra glabra (Thunb.) Nakai and Ardisia crenata Sims, which have been considered to have potentials to grow as indoor-cultivated ornamental trees. The shading treatments were regulated with shading rations of full sunlight, and 35%, 50%, 95% of full sunlight. As a result of surveying growth under different shading rations, H/D ratio and T/R ratio of S. glabrai and A. crenata under shading treatment were higher than full sunlight. The total leaf area (cm 2 ) of S. glabra was observed to increasing by 50% shading. A. crenata showed the highest at 95% shading. S. glabrai and A. crenata under 95% shading would lower the L＊a＊b value and turn a leaf color into dark green, and the chlorophyll content was significantly decreased. The leaf color of both of these trees were determined to have a sensitive reaction to light intensity. The photosynthetic capacity of S. glabra and A. crenata were respectively the greatest at 50% shading or 95% shading, and the light compensation point of both of these trees was the lowest at 50% and 95% shading. Although it was indicated that 50% shading is suitable for S. glabrai and A. crenata to grow healthy, they actively responded to low light intensity of 95% shading as well, confirming that they have shade tolerance. Therefore, the results of this study suggest that S. glabrai and A. crenataare appropriate as indoor ornamental tree.