본 연구에서는 동료의 직무탐색행동이 구성원의 이직 의도에 미치는 영향에 관해 탐색하고자 한다. 팀 제가 보편적인 조직구조로 확대되면서 조직 내 동료와의 관계가 더 중요해지고 있으며, 개인의 태도나 의사결정에 동료의 행동이 많은 영향을 미치고 있다. 개인의 이직의도에 관한 대부분의 연구는 이직의도가 구성원의 개별적인 의사결정과정으로 설명되고 있으나, 동료와의 관계적 측면이 미치는 효과에 관한 연구는 매우 부족하다. 본 연구는 개인의 이직의도가 동료의 이직관련 행동 중 직무탐색행동에 의해 영향을 받으며 그 영향력의 정도는 외부 네트워킹 행동정도에 따라 달라질 것으로 예상하였다. 더불어 동료의 직무탐색행동과 이직의도와의 관계는 동료의 성과 수준에 따라 차이가 있을 것으로 예상하였다. 구체적으로 동료의 성과수준이 본인과 유사할 때 동료의 직무탐색행동이 본인의 이직의도에 미치는 효과가 강할 것으로 예상하였다. 국내 기업을 대상으로 한 가설검증을 통해 본 연구에서는 다음에 결과를 얻었다. 첫째, 동료의 직무탐 색행동이 개인의 이직의도에 통계적으로 유의미한 긍정적 영향을 미치는 것으로 나타났다. 둘째, 구성원 들의 외부 네트워크 행동은 동료의 직무탐색행동과 이직의도와의 관계를 완화하는 조절효과를 나타냈다. 이러한 결과를 바탕으로 본 논문에서는 이론적 및 실무적 시사점을 제시하고 연구의 한계와 향후 연구방향을 제시하였다.

Search query information has been neglected in the evaluation and management of search engine advertising. Based on a search engine advertising campaign for a 4 year period, this study explores if search advertising metrics vary for informational, transactional, and navigational search intentions. Differences across these intentions were found for the advertising rank, click-through rate, cost per click, offline signing rate, and cost per contract. As a result, the study proposes the integration of search intention in search engine advertising management by incorporating the available search query information. This notion of keywords as a composition of different search intentions challenges the current practice of evaluating search engine advertising on a one-dimensional keyword basis.

Purpose: The purpose of this study is to review the previous studies on the characteristics of the image search service provided by using artificial intelligence, the social impact characteristics, and the moderating effect of perceived anthropomorphism, and conduct empirical analysis to identify the constituent factors affecting purchase intention. To clarify. Through this, I tried to present theoretical and practical implications. Research design, data, and methodology: Research design was that characteristics of image search service (ubiquity and information quality) and social impact characteristics (subjective norms, electronic word of mouth marketing) are affected by mediation of satisfaction and flow, therefore, control of perceived anthropomorphism have an effect on purchase intention to increase. For analysis, research conducted literature review, and developed questionnaires, so that EM firm which is a specialized research institute has collected data. This was conducted on 410 people between the 20s and 50s who have mobile shopping experiences. SPSS Statistics 23 and AMOS 23 had been used to perform necessary analysis such as exploratory factor analysis, reliability analysis, feasibility analysis, and structural equation modeling based on this data. Results: first, ubiquity, information quality and subjective norms were found to have a positive effect on purchase intention through satisfaction and flow parameters. Second, satisfaction and flow were found to have a mediating effect between ubiquity, information quality, and subjective norms and purchase intentions. However, there was no mediating effect between eWOM information and purchase intention. Third, perceived anthropomorphism was found to have a moderating effect between information quality and satisfaction, and it was found that there was no moderating effect on the relationship between information quality and flow. Conclusions: The information quality of image search services using artificial intelligence has a positive effect on satisfaction, and it has been found that there is a positive moderate effect of perceived anthropomorphism in this relationship, which may be an academic contribution to the distribution science utilizing artificial intelligence. Therefore, it is possible to propose a distribution strategy that improves purchase intention by utilizing image search service and anthropomorphism in practical business and providing a more enjoyable immersive experience to customers.