Looking at the recent market trends in the cafe industry, a new business culture called smart cafes is emerging as fears of face-to-face contact have increased due to the pandemic of the new virus infection (COVID-19). Unlike the existing cafe operation method in which store employees receive orders from customers and serve, smart cafes are operated without store employees by smart control technology in a 24-hour non-face-to-face space (untact space). However, smart unmanned cafes, which are currently in the early stages of supply, have not shown satisfactory operational performance due to various problems compared to the existing cafe industry. Therefore, this study aims to derive operational status and problems through a survey of facility managers and store operators of actual smart unmanned cafes and suggest new marketing activation measures to improve them. Therefore, the results of this study are expected to be of great help in establishing and revitalizing a new cafe business culture.