This study analyzes the business performance of research and development(R&D) and especially studies the effect of technology management activity and technology innovation competency on commercialization performance. According to previous studies, the technology management activity can be composed of technological innovativeness, analysis of market, R&D method, and appropriateness for commercialization plan. Also, the technology innovation can be divided into patent, R&D manpower, R&D investment ratio, production capability, and marketing capability. On the result of the analysis, all the components of technology management activity are positively related with commercialization performance. In case of technology innovation competency, however, only production and marketing capabilities have influence on the business performance. Especially, marketing capability controls the effect of technology management activities on the commercialization performance. Consequently, technology management is very important activity for SMEs to succeed commercialization and SMEs should collaborate with production and marketing departments from the early stage of R&D.

In this research, technology innovation capability evaluation model for small and medium enterprises was developed. To develop technology innovation capability evaluation model, two analytic technic was used. First one is AHP (Analytic Hierarchy Process) to give weight to each main index. Second one is fuzzy set theory to represent ambiguous index to numerical value. Finally, technology innovation capability evaluation model was achieved in combination with the same weight to AHP analysis and fuzzy set theory. With these results, small and medium enterprises can know important point in terms of strengthening the innovation capability evaluation.

With the radical changes and advancements of industrial economy, it is required to secure product competitiveness through technological innovations to overcome uncertain environments and generate a driving force for sustainable growth. So the Korea government introduced the superior product selection system in 1996 and has granted such incentives as priority purchasing and contracts the products of SME whose technological capabilities have passed the screening criteria. After analyzing the ambiguity of the evaluation procurement used in designation of excellent product, this study proposed seven detailed indexes for evaluation.

The present paper deals with an analysis of relationship among technical human resources management as a precursor, technology innovation activity and achievements of technical innovation on the basis of preceding empirical studies on technology innovation activities of manufacturing corporations. The analysis shows that First, the technical human resources management is found to have influence upon technology innovation activity in various ways, implying that the role of technical human resources management as a key to technical innovation is most important of all to enable manufacturing companies to gain edge in competition by means of technology innovation activity; and Second, technology innovation activity exercises impacts on the achievements of exploitative technology innovation as well as on the achievements of exploratory technology innovation on the part of manufacturing industry. The above findings prove that the level of technology innovation activity may be a source for superior competitiveness of manufacturing business as a result of technology innovation performance. Manufacturing corporations, thus, need to place more weight on stepping up their executive level of technology innovation activity factors than on increasing simply the level of technical investment.

With the continuous development of scientific algorithms for computer graphics, the new generation of procedural texture technology greatly accelerates the CG visual art creation and gradually replaces the bitmap texture workflow. The technology has not only realized the further integration of computer graphics technology and art creation, but also put forward new requirements for texture artist's knowledge structure. Meanwhile, the new workflow reduces the requirements for traditional painting skills and focuses more on logical thinking and basic programming skills. In the future, texture artists have to pay attention not only to the aesthetic and accomplishment of art, but also to the logical application of scientific algorithms.

본 연구에서는 해외의 3D프린팅 기술을 활용한 혁신성 소구방법의 광고캠페인 사례를 고찰함으로써 고도화된 사회에서 혁신적 마케팅 커뮤니케이션에 대한 필요성 인식과 향후 3D프린팅과 같은 혁신기술과 광고마케팅 분야의 통섭적 사고에 대한 방향성을 제시하고자 하였다. 해외의 글로벌 기업 브랜드는 혁신기술을 받아들이고, 이를 통해 광고마케팅 분야와 결부 시켜 광고캠페인을 진행하며 소비자와 새로운 방식의 커뮤니케이션을 시도하고 있으나 우리나라에서는 관련 연구가 이루 어지거나 실질적으로 광고캠페인이 진행된 사례는 극히 드문 실정이다. 따라서 본 연구에서는 선행연구를 바탕으로 혁신성 의 속성을 ‘자기표현(assertiveness)’, ‘감성(sensibility)’, ‘타인과의 공유(sharing with others)’와 로저스(Rogers,2003)의 ‘시용가능성(trialability)’, ‘가시성(observability)’의 5가지로 정의하고, 수용자 경험 속성으로 ‘이용성(usability)’, ‘접근성 (accessibility)’, ‘복합성(complexity)’, ‘창조성(creativity)’을 도출하여 선행연구 및 로저스의 혁신성 이론을 토대로 설계한 분석모델을 통하여 해외 혁신성 소구방법의 광고캠페인 사례를 분석하였다. 분석 결과, 일반적인 소구방법보다는 광고캠페인을 통한 자기표현의 경험 가치와 정서적 가치, 관계 형성과 시용가능성이 갖춰진 환경에서 새로움과 즐거움, 재미의 소구가 가능한 혁신성 소구방법이 진화한 소비자를 충족시킬 만한 요인으로 작용할 수 있으며, 혁신성의 속성이 높을 때 전반적으로 사용자 경험 속성도 높은 것으로 분석되었다. 이는 혁신성 소구방법의 광고캠페인은 대체적으로 혁신기술을 활용한 제작 과정 전반에 수용자의 체험이 가능하기 때문인 것으로 분석되었으며, 혁신성의 다섯 가지 속성과 수용자 경험의 네 가지 요소를 포괄적으로 활용하여 수용자들의 총체적 경험이 가능한 광고캠페인 프로세스를 구축한다면 혁신성 소구방법의 광고캠페인을 통한 수용자와의 커뮤니케이션을 보다 향상시킬 수 있을 것으로 보인다. 본 연구는 혁신성 소구방법의 광고캠페인 사례의 혁신성 속성 등 수용자의 경험에 영향을 미치는 무형의 요인을 연구함으로써 혁신적 마케팅 커뮤니케이션의 필요성에 대한 인식을 제고하고, 광고캠페인의 혁신성 소구방법과 수용자 경험의 관계를 이해하여 이와 관련된 연구의 기초가 되는 탐험적 연구로써 향후 새로운 광고 전략 수립의 단서를 제공할 수 있을 것으로 기대된다.

The paper aims to evaluate the combination of strategies that influence the success of New Technology Based Firms (NTBFs) located in isolated areas with resource constraints. We utilize the Kauffman Firm Survey to construct a subset of 224 firms operating in primary metal manufacturing industries and who are located in non-thriving areas. We focus on the impact of technological strategy, in the form of Inward Technology Licensing (ITL), combined with financial strategy, in the form of increased financial slack. Using a negative binomial-specification technique to model these relations, we find that ITL positively impacts internal innovation in the firm and this relation is strengthened by the presence of greater financial slack. This positive impact of financial slack supports the behavioral theory of the firm rather than agency theory in that financial slack enables further innovation rather than stifling it. This research confirms the importance of resource acquisition, suggesting that entrepreneurs may utilize external sources of knowledge in an effort to build a favorable situation when facing the challenges of location. Finally, by presenting evidence showing the compatibility of a financial strategy with a knowledge strategy (ITL), this study emphasizes the importance to entrepreneurs of choosing the proper combination of varying strategies.

The paper aims to investigate relationships between technology and innovation management, total factor productivity and economic growth in China. By comparing the trends in total factor productivity growth of industrialized economies (i.e. OECD), this study intends to showcase the importance of total factor productivity progress in the Chinese economy. The study employs time series data of an annual basis for the period from 1977 to 2016 retrieved from the World Development Indicator. The study employs unit root test, cointegration test, fully modified least squares estimation method, canonical cointegrating regression and dynamic least squares estimation method to test the hypotheses. The results of the cointegrating regression analysis show that manufacturing growth leads to an increase of total factor productivity in the short-run in China. The findings of the study suggest that manufacturing (i.e. technology and product innovation) is positively related to the increase of total factor productivity in the short-run and total output growth in the long-run. The findings suggest that promoting technology and innovation management and supporting R&D subsidies may reduce the marginal cost of conducting R&D and increase the rate of technology and innovation management and R&D activity and therefore, the total factor productivity growth rate.