This study about hotel bookings in Spain analyzes the influence of three low price signals and the type of distribution channel on perceived value and behavioral intentions: Positive influences on perceived value and buying intention were found for price beating guarantee and for always low price signals but the distribution channel was only found to have an effect on behavioral intentions. Finally, it has been detected that gender plays a moderating role on both perceived value and buying intention.

As the World Tourism Organization points out that cruise tourism is the best tour product for people to enjoy the diverse experience within the shortest terms. With the constant development of cruise tourism through the years, it has gained the attention of the South Korea. This study analyzes the general information of the cruise ports in South Korea, Chinese cruise tourists to South Korea. To solve problems in the development of cruise tourism of South Korea, this study brings forward to the countermeasures including the developing specialized cruise ports, increasing variety of tour products and strengthening train programs.

As the largest source country of China's inbound tourism, South Korea occupies an important position in the tourism system in our country. This study through two aspects to analyze South Korea tourists market characteristics, they are the tourist scale and tourism consumption. Found that the South Korean tourists market exists the overall market share shrink, women, the elderly and the young tourists’ population is on a low side obviously. South Korean tourists cost is low on average, the consumption structure is not reasonable ,and so on. Here puts forward some corresponding suggestions. Include increase the marketing degree, actively develop the potential tourist market, and improve the level of consumption, optimize the consumption structure, andsoon, so as to further enhance the level of development of Korean tourists market.