Against the backdrop of culture-tourism integration, this thesis investigates the art management of Chinese traditional music intangible cultural heritage (ICH) projects. Through comprehensive literature review and in-depth case analyses, it constructs a theoretical framework and explores practical development models. Findings reveal that Chinese traditional music ICH has demonstrated diversified development in culture-tourism integration. By leveraging tourist destinations and modern technologies, it has expanded its audience reach and cultural appeal. However, challenges persist, including over-commercialization, talent shortages, and the dilemma of balancing inheritance and innovation. Based on art management theories, this study proposes optimization strategies: content planning that integrates cultural essence with market demands, brand promotion via new media and cross-border collaboration, and a collaborative governance model involving governments, enterprises, universities, and inheritors. In conclusion, culture-tourism integration presents new opportunities for heritage development, and art management can enhance its market viability. Yet, sustained efforts are needed in institutional improvement, talent cultivation, and sustainable development to address the challenges of commercialization.

Chinese traditional music is a representation of the intellectual accomplishments of the Chinese people and holds significant cultural and artistic attributes. To effectively showcase it to the general audience, it is necessary to implement visual design techniques that concentrate on the innovative progression of Chinese traditional music. This paper analyses the practical significance of visual design in the context of Chinese traditional music, using the unique characteristics of this music as a starting point. The paper maintains a clear structure with logical progression, ensuring a logical flow of information with causal connections between statements. Technical term abbreviations are explained when first used, and precise subject-specific vocabulary is employed where appropriate. The language used is formal and free from grammatical errors, while the text adheres to a consistent footnote style, format, and citation. Biased language is avoided, with positions on subjects made clear through hedging. Finally, conventional academic sections are included and titles are factual, unambiguous, and occasionally employ freer wording for interest. In addition, it examines the visual representation of Chinese traditional music. Building on this groundwork, the paper delves into a case study concentrating on “Four Seasons Scenery” to embark on a research journey and practical exploration of the visual design of Chinese traditional music. Through a combination of scholarly inquiry and practical application, the aspiration is that this pursuit may offer new perspectives and methodologies for the perpetuation and innovation of Chinese traditional music.