본고는 한·중 감각어 중 하나인 시각어에 대한 원형 의미와 의미 확장 그리고 특 성에 대해 알아보고자 한다. 그중 한국어의 시각어 중 토박이말을 대상으로 주요 시 각 동사와 시각 형용사를 살펴보고, 이에 상응하는 중국어의 시각 동사와 시각 형용 사를 살펴보고 비교 분석하고자 한다. 한국어의 주요 시각 동사로는 ‘보다’를, 시각 형용사로는 ‘밝다·어둡다, 희다·검다·붉다·푸르다·누르다’를, 이에 대한 중국어의 시각 동사는 ‘看’을, 시각 형용사는 ‘亮, 暗, 白, 黑, 红, 蓝, 黄’을 살펴보고 비교 분석 하고 자한다.

The purpose of this study is to investigate and characterize the visual preferences of Rural Housing Standard Plans, which are expected to increase in demand as the number of households grows, and the effects of those characterizations on people’s choices in selecting home plans. In this study, Munsell values were extracted and analyzed using color analysis, and I.R.I image adjective analysis was performed to identify the color characteristics of each model type. To analyze the effect of the most influential colors among the visual elements in the plans, questionnaires were carried out according to whether color was present or not. There was a correlation between pre-selected frequency of preference and preference of visual preference. The study tallied the number of downloads for each model provided for the site of the farmers’ village and applied a t-test to confirm whether there was a difference in visual preferences. The results were as follows. First, the colors of Rural Housing Standard Plans were N and YR series, and the image analysis results were “Oriental” and “Rural”. Second, analyzing the number of model downloads and visual preferences on the homepage (www.returnfarm.com). Third, in the results of visual preference, the wooden house ranked 2.98-5.13 and the reinforced concrete house ranked 3.68-4.48. Fourth, comparative analysis of selection frequency and visual preference showed that the rankings of the top-ranked plans were similar; all were wooden houses and had similar roof forms. Fifth, the t-test conducted to analyze preferences in the visual elements of the standard design model of rural housing revealed significant differences in preferences for the color, roof form, and size, but no statistically significant differences (at .111) between preferences for structural wooden and reinforced concrete. The reason for this was that the types of wooden and reinforced concrete were not clearly distinguished from each other by photographs. Therefore, analysis suggested that the visual factors influenced the preference of Rural Housing Standard design model. In conclusion, it is necessary to present a model considering visual factors when providing models to urban and rural residents.

PURPOSES: The urban traffic problems can be defined as general problems for smooth traffic flow including maintenance of mass transportation system according to suddenly increased population, traffic regulations for vehicles and pollution problem. As a method for solving traffic jams, one of the traffic problems of late, interest in Intelligent Traffic System(ITS) is increasing sharply, which is a system managing traffic demand by providing passers with information on traffic state of path and road conditions before they pass the road through ATIS, a field of ITS. METHODS: Variable message signs(VMS) is used on the roads as a method for providing information to promote smooth traffic flow and safety and prevent traffic accidents in advance by providing drivers with various information while driving. RESULTS: Recently, as ITS industry has been vitalized and technical factors of VMS have developed, various kinds of information is provided but the effect of VMS has not been maximized due to its limited type. CONCLUSIONS: Therefore, this study intends to provide methods for effective information transfer by analyzing driver's visual behavior characteristics for VMS and presenting a basis for maximizing VMS effect after considering read by expression type.