시진핑 정부가 추진하는 정책 아래, 중국의 전통문화는 단순히 과거부터 전승된 유무형의 문화유산을 의미하는 것이 아니라, 중국의 사회주의 체제와 긴밀하게 연결 된 요소로 재정립되고 있다. 중국의 전통문화는 고유의 것이지만, 그중 현재 사회주 의 체제와 사회 발전에 도움이 되는 요소를 추출해 마르크스주의에 접목하고, 또 이 를 정치적 목적으로 국정 운영에 적극 활용하려 한다는 점에서 본다면 이는 전통문 화 영역에서 추진되는 ‘중국화 공정’이라고 할 수 있다. 따라서, 본 연구는 먼저 공산 당 주도로 이루어지는 전통문화 현대화의 추진 배경을 살펴보고, 다음으로 시진핑이 제시하는 ‘중화의 우수한 전통문화’가 어떤 기준으로 재정립되는지를 분석한 후, 그 로 인해 야기되는 문제점을 짚어보고자 한다.

본 연구는 중국 무용 전공 대학생의 유년시절 신체활동 태도가 무용 전공 선택동기와 무용 지속의도에 미치는 영향을 면밀히 살펴보고자 하 였다. 이를 위해 중국 산시성(陕西省) 시안(西安) 지역의 무용 전공 대학 생 500명을 통해 설문지를 수집하였다. 수집된 설문지는 SPSS 25.0 이 용하여 경향 분석, T-test 분석, Scheffe 분석, Pearsn의 상관관계분석, 단계적 중다회귀분석을 수행하였다. 본 연구결과 무용전공 대학생의 유 년시절 신체활동태도는 무용전공 선택동기 및 무용지속의도에 유의미한 영향력이 있는 것으로 나타났다. 이를 통해 아동의 신체발달을 지원하는 프로그램을 개발하는데 필요한 기초정보를 제공하고자 하며 무용 전공 대학생의 무용 지속의도를 높일 수 있는 교육과정을 개발하는 데에도 도 움을 주고자 한다.

“Fo Xi” has become popular on the Internet since the end of 2017 and attracted widespread attention. Under the framework of “Fo Xi X”, people create many “Fo Xi” expressions according to different communication contexts, such as “Fo Xi Raising Children”, “Fo Xi Chasing Stars”, “Fo Xi Employees”, etc. It is obvious that the buzzword “Fo Xi X” has significant memetic qualities. At present, domestic researches on “Fo Xi” are mostly carried out from the perspectives of communication, culture, and sociology. Although a small number of scholars have analyzed the formation and dissemination of “Fo Xi” from the perspective of linguistics such as cognition and semantics, there is no scholar who has integrated internal factors such as structural, semantic, and pragmatic features, with external factors such as subjectivity and contextualization to analyze the influence on the generation, reproduction and spread of the linguistic meme “Fo Xi X” based on memetics. From the perspective of memetic theory, this thesis makes a tentative exploration of “Fo Xi X” expression, and provides a relatively comprehensive explanation of the internal and external factors that affect the generation, reproduction and dissemination of this expression, as well as the pragmatic functions that “Fo Xi X” expression realizes in the process of communication, which supplies a reference for the application of memetics to the study of language phenomena and enriches the case study of Internet buzzwords to a certain extent.

The purpose of this study is to identify target consumers to expand the export of Korean rice to China. We used the ordered logit model as the analysis method and conducted a survey on 637 consumers living in Xi'an, China from September 13, 2016 to September 30, 2016. The results indicate that the target consumers could be set as those who less amount of rice per purchase, more purchase experience of Korea rice, and have lower age. Also, people who are watch korean dramas more or listen to K-pops more tend to buy Korean rice more. Therefore, it is required to maximize the export performance by selecting the young and interested in Korean Wave as the target consumer for the effective export of rice to the Chinese market.

Along with the drastic competition among ports, the strive for the vast economic hinterland and the supply of goods have become strategic problems for port operators. At the same time, port enterprises are paying more and more attention to the construction of dry ports. This article establishes the port cooperation performance evaluation index based on the balanced score card method and uses the grey relational degree method to evaluate the cooperation performance between seaports and dry ports. Finally using Qingdao port and Xi'an port as an example, and Zhengzhou port and Lanzhou port as benchmarks, the application of this evaluation method is introduced in detail. The conclusion reveals that cooperation between Qingdao port and Xi'an port has deficiencies in customer satisfaction, financial cooperation and non-market tools. Alongside this, the author proposes related issues about information management in the supply chain, competition position and the scope of hinterland. This article, combined with the related theory of supply chain and performance evaluation, puts forward a set of relatively complete cooperation performance evaluations between seaports and dry ports, which provide scientific theory support for better cooperation.