Culture, as the sum of human knowledge, beliefs, ethics, laws, customs, etc., is always affecting the way people think, talk, live and work, and affect people's thinking and behavior. Different nationalities and regions determine that people in various countries and regions have different cultures, and even a country and a region have multiple cultures. Modern sports have been operating in a globalized economy. In the past ten years, the trend of international sports development has become more obvious. Sports has promoted the process of globalization by developing a global mass consumer culture. In the field of sports management, cross-cultural issues also arise, and the collision of different cultures is always of great significance to how to manage sports organizations. This article analyzes the cultural differences in the process of cultural and intercultural sports management, explores the issues of cultural conflict and cultural integration encountered in sports management, and combines sports management with crosscultural management strategies in the field of international commerce Corresponding approaches are put forwar.

This study discusses several issues which are very important in worldwide mergers and acquisitions, such as cultural differences, culture clashes, operating results and financial quality. A case of SAIC Motor's acquisition of Ssangyong Motor is examined. For this study, 20 financial ratios are used to calculate the financial quality of SAIC in the post-acquisition integration. The result shows that cultural differences possibly have a negative effect on post-acquisition integration and cultural clashes are the root cause of the financial quality plummet. The suggestions are also provided that top managers should pay much more attention to the negative effects of cultural clashes and strengthen cultural integration.