The art field of contemporary society is developing rapidly, and digital media is developing at a high speed. The installation art, which is rooted in contemporary art, has gradually become an important art form of new media art with its unique conceptual, experimental, on-site and interactive nature. In the late 20th century, the media scene has become more diversified with the development of science and technology, and the creation form and content of installation art have been more fully developed, and once became the patent of avant-garde fashion designers. On this basis, with the help of outdoor art behavior, the article makes an in-depth exploration and research on the integration and development of digital media technology and installation art.

The cross-boundary integration of media art and digital technology makes the innovative space of product design continuously expanded. The development of computer and Internet technology promotes the development of digital media art. Digital media art mainly relies on computer and network platform for creation, breaking the limitation of time and space. At the same time, the application of new materials and new technologies has brought about great changes in creation, which has also put forward new requirements for modern product design. Digital media art is spreading a more humanized design concept, changing the lifestyle of all classes and blurring the boundaries of traditional design. Digital media art can be said to have changed people's cognition of design. No matter from design scheme conception to software rendering, or to the final virtual dynamic display, it has proved that digital media art has penetrated into every link of product design. Design has shifted from a single static dimension to a multi-dimensional interactive dimension, and product design has been reborn due to the development of new media art, thus promoting social innovation and social change. This paper expounds the related concepts of digital media art and product design, analyzes the innovative application of digital media art in product design in detail, and looks forward to the development prospect of product design in the future.

The essence of "ideological and political education-oriented course" is not only an educational method, but also an educational idea. The implementation of "ideological and political education-oriented course" is of great significance for implementing national ideological education and improving the effectiveness of ideological and political work in universities. It is also a necessary way to effectively play a major role in educating students in classroom. Digital Media Art courses have the unique advantages of enhancing the enjoyment and attractiveness, effectiveness and persuasion, as well as interaction and affinity in the implementation of the "ideological and political education-oriented courses" reform. It is beneficial to realize the teaching design and goal of multi-dimensional education with "ideological and political education-oriented course". In the specific implementation path, it should keep up with the times and take multiple measures. It can be pushed forward by following the principle of curriculum construction, returning to the original idea of education, applying information technology, inheriting outstanding cultural genes, and playing party committee's key role.