This study aims to explore the public perception of sports welfare by employing big data analysis techniques and to analyze it through a multi-layered lens grounded in Bronfenbrenner’s ecological systems theory. To this end, text mining software Textom and Ucinet 6 were utilized to examine online textual data related to “sports welfare” collected from May 2017 to February 2025. frequency analysis, TF-IDF analysis, degree centrality analysis, and CONCOR analysis were conducted. The results identified keywords such as “physical education.” “fitness.” “citizens.” “society.” “support.” “disability.” “voucher.” “university.” and “center.” as having high co-occurrence with sports welfare. CONCOR analysis revealed six major clusters: National Fitness 100 Service, Sports Voucher Program, Health Programs at Public Sports Centers, Community-Based Sports Welfare Environment, Training of Sports Welfare Professionals, and Support System Centered on the Korea Sports Promotion Foundation. This study suggests that the level of individual sports welfare can be enhanced through dynamic and interactive relationships between the individual and various environmental systems. Furthermore, to realize sustainable sports welfare, it is essential to develop long-term national strategies that holistically integrate all levels of the ecological systems from the micro system to the chrono system.