The purpose of this res않rch is to analyze the terrns of address assigned to visitors of some of the intemet sites that are administered by Korean govemment agencies. We focus es따ial ly on the use of the designated forrns of address that have 뾰en established by the operators of these sites. The data for this study was collected from what are considered to be the 24 major government intemet sites based on the amounts of site tr따fic or their Împortance in setting standards for the proper usage of the Korean language. 1n section 2, we describe the general characteristics that underlie the expression of site specific terms of address. 1n section 3, we observe the relationship of the identity of 9 prototypical individual sites 10 the s야cific terms of address that are employed on these sites. ln this approach, we treal the genre of visitors and the goals of the intemet sites as discrete analytical va디ables that are then an외yzed in terms of fonns of address as related to site identities. ln so doing, we note how the intemet site operators establish and maintain the identities and terrns of relationship that 잉이 st between the visitors and the govemment agencies that sponsor the web sites. In the prcκess of this an외ysi s， we will observe that the terrns of address for visitors are not necessarily identical in the similar types of intemet sites. Rather, the terms of ad따ess vary according to the intentions and attitudes of the operators of the intemet sites.