현재 중국 향촌진흥(鄕村振興) 전략은 제도적 틀과 시스템이 구축되고 있다. 지역 적 이해관계, 비효율적인 감독 또는 공무원의 정책 이행 실패 등으로 인해 정책의 실효성이 떨어지는 문제가 발생한다. 본 연구는 중국 농촌 지역 주민이 한국의 새마 을운동과 글로벌새마을운동에 대한 수용성을 검사하는 것을 목적으로 한다. UTAUT 모델을 이용하였으며, 10개의 연구 가설을 제시했다. 중국 하남성(河南省)의 마을에 서 374명의 주민을 대상으로 설문조사를 시행했고, Smart-PLS 프로그램을 사용하여 조사 결과를 검증하였다. 연구 결과는 새마을운동(새마을운동 1.0)의 세 가지 정신이 중국 농촌 지역 주민의 행동 의도에 미치는 영향이 크지 않았고, 글로벌새마을운동 (새마을운동 2.0)이 새마을운동 1.0보다 더욱 큰 영향을 미치는 것을 보여주었다.

This study was conducted among 120 different breed cows at selected areas of Sirajgonj district from March to July 2010 to compare the reproductive performance of crossbred and Desi cows at farmer’s level. The results showed that the average daily milk yield of Desi, Shahiwal × Desi, Friesian × Desi and Jersey × Desi cows was 2.3 ± 0.2, 4.9 ± 0.9, 6.0 ± 1.0 and 5.7 ± 0.9 liters, respectively. The milk yield of crossbred cows (5.5 ± 0.6 liters/day) was significantly (p<0.01) higher than Desi cows (2.3 ± 0.2 liters/day). The average age at puberty of Shahiwal × Desi, Friesian × Desi and Jersey × Desi was significantly (p<0.01) lower than that of Desi breed. The crossbred cows had significantly (p<0.01) lower pubertal age (20.4 ± 1.2) than Desi (25.9 ± 1.1). The age at first calving in Desi cows was significantly (p<0.01) higher (37.6 ± 1.1 months) than crossbred cows (31.2 ± 1.3 months). The average gestation length of Desi, Shahiwal × Desi, Friesian × Desi and Jersey × Desi was 289.9 ± 1.4, 285.0 ± 0.0, 285.0 ± 4.2 and 282.1 ± 2.4 days, respectively. It is suggested that the overall reproductive performance of Friesian × Desi, Jersey × Desi and Shahiwal × Desi cows were better than that of Desi cow.

Under the current wave of digital marketing, profound changes are taking place in the e-commerce marketing model in various industries. The basis of rural revitalization is the development of rural industries. Aiming at the advantages of quick and convenient, networking, low cost and no time and space limitation of electric business, which can effectively carry out the integration of online and offline resources, in the context of rural revitalization, with the help of rural electric business as an important means, through online sales channels, revitalize the circulation of agricultural products and improve the enthusiasm of farmers’ participation, so as to realize the construction of a new rural good life. Therefore, rural e-commerce as a new opportunity for rural industrial development has injected new vitality and provided endogenous power for rural revitalization. There are also many problems that require in-depth analysis and research.