Research in entrepreneurial marketing (EM) has put considerable effort into identifying various factors associated with entrepreneurial success, including skills and competences of prospective entrepreneurs. At the same time, little consensus exists regarding the relative importance of particular marketing skills. Moreover, the literature to date does not outline any essential marketing-related competencies needed for nascent entrepreneurs. Our study looks to identify specific marketing competencies relevant to entrepreneurial context. A three-stage mixed-methodology approach to data collection is deployed. Qualitative documentary analysis and exploratory interviews provide preliminary findings and guide the design of a subsequent quantitative survey of UK entrepreneurs, resulting in insights into the most beneficial marketing competencies for entrepreneurship. Further, these insights are used to equip educators with improved practice of developing marketing practice for future entrepreneurs. This research is expected to advance the understanding of nascent entrepreneurship research, practice and pedagogy within EM field.

Many countries around the world are pursuing various support policies to foster start-ups national widely in order to secure new economic growth engines in the era of the Fourth Industrial Revolution. The South Korean government announced the diffusion strategy for the 2’nd round Start-up Boom in March 2019 and is promoting the support policies for start-up incubating by various programs. Many incubators and startup accelerators operate various kinds of programs to foster start-ups using government financial supports. The purpose of this study is to investigate the effects of entrepreneurship and technical capability of entrepreneurs as the internal factors of the technology-based start-ups and the effects of programs supported by the government as an external factor on the corporate performance of a start-up company, and the mediating effects of core competence of start-ups were analyzed using SPSS and AMOS. The results show that the entrepreneurship, technical capability and the programs supported by incubators or accelerators had no direct effects on the corporate performance of a start-up, but the core competence of the company had complete mediating effects. In addition, the type of program supported by the comprehensive accelerator programs or the marketing supports had effects on the core competence rather than simple financial supports. Lastly, the policy proposals for incubating program support and future research directions along with the limitation are suggested.

Cultural industry has grown into a pivotal part of the knowledge economy and it characteristically allows high employment of young population with high education and at the same time is a labor-intensive industry that yields high added values. For these reasons, it has been regarded as an industry that can be an answer to ever worsening problems of youth unemployment and deteriorating employment quality in the service industry sector. The Korean government has established and enacted government-level supporting policies to foster the cultural industry, especially in the 2000s. In the process, a supporting system for start-up businesses in the cultural industry was implemented to foster one-person culture businesses, focusing on the supporting system for start-up businesses established by the Small and Medium Business Administration (SMBA). This study will look into possible solutions to some problems that occurred in the course of implementing supporting policies for cultural industry and will see if there could be alternatives to them.

Purpose – The purpose of this study was to explore the model that supports the recipient country by using the ODA (Official Development Assistance) project and at the same time fits the global start-up/employment support of donor country with CSV business model. Specifically, we wanted to examine the feasibility of the project based on the existing ODA projects. Research design, data, and methodology – As the methodology, case studies and interview were conducted as well as literature studies. The case analysis is based on a press release of the entire KOICA's ODA project, which has been implemented for one year, based on 2017. After consideration, the actual results and future feasibility were analyzed. The interviews were conducted on senior Korean officials and Indian officials involved in Vietnam's ODA project. Results - As a result, some of the project cases applied and analyzed according to the model of this study were judged to be highly potential. Based on the results of this analysis, as the model derived from this study pursues, the global business model is developed under the CSV (Creating Shared Value) strategy through ODA projects to support recipient countries and global start-up/employment support of donor country. The possibility of simultaneously pursuing this model based on CSV business model was also confirmed. Conclusions – In the past, free aid agencies like KOICA focused solely on supporting recipient countries, but in terms of sustainability, they could discover the potential of supporting the global start-up/employment of the donor country using CSV business model in ODA project. In this study, we tried to find the theoretical background and potential possibilities in some ODA projects based on CSV business model. As a result of the analysis of KOICA ODA projects in 2017 and interviews, some ODA projects could be used to improve the economic development of the recipient country as well as the global start-up/employment of the donor country. Therefore, it is necessary for the ministries of the government to promote ODA projects to understand the framework that achieves these two objectives simultaneously and to promote ODA projects based on various strategic considerations.

Purpose - To success, in spite of deficient resources, a start-up company has to check various circumstances. Many researchers proposed different appraisal methods for technology commercialization. But everybody agrees Merrifield is the first one, who is a pioneer of an appraisal model of technology commercialization. After he proposed it, many researchers and field workers developed a more complicated model, which called a BMO model. In this research, considering the circumstances of start-ups that lack available resources, it proposes a new appraisal method for technology commercialization, which is named a weighted-BMO model. Research design, data, and methology - For the new BMO-model, it studied the preceding studies. And it found that the success factors for start-ups were correlated with technology commercialization. After comparing the success factors for technology commercialization of start-ups with BMO appraisal factor, it withdraws the net BMO appraisal model: which we are calling the weighted-BMO model. Results – This study found a few things. First, actually, the BMO appraisal factors related with the success factors of technology commercialization. Second, the weighted-BMO model, which included the entrepreneur ability factor, was more accurately estimated the success of technology-based start-ups than the BMO model. Third, it overcame the weakness of the BMO-model, which did not include quantitative factors. In addition to evaluating the feasibility of the BMO model, we also presented a strategy for the future direction. But, still, it included a few shortcomings, which we are calling the arbitrage of weighted value. Sometimes, the intentional weighted value can deliberate the different valuation. Conclusitons - Due to this study, the weighted-BMO model included appraisal factors related with the success factors of technology commercialization and the entrepreneur ability factor, and quantitative factors. When evaluating the combined score of the existing Merrified BMO components, 35 points of the first pass criterion accounted for 29.17% of the total score, and 80 points of the merit score of the second rank criterion were 66.67% Considering that the weighted sum is taken into account, the baseline score of the weighted summing method for each component of the modified BMO model is 2.92 points, which is 29.17% of the weighted sum total of 10 points. The evaluation score was 6.67 points, 66.67% of the weighted total score of 10 points.

초기 온라인 게임 개발사의 기업가치를 평가함에 있어서 실물옵션이 효과적이라는 것은 이론적으로나 실증적으로 이미 밝혀진 바가 있다. 하지만, 실물옵션 방법론 역시도 비재무정보를 효과적으로 반영하는 데에는 한계가 있기 때문에 이를 효과적으로 반영할 수 있는 수정 실물옵션 방법론이 이론적으로 제안된 바가 있다. 하지만, 이에 대한 실증 연구가 미비해서 그 효과성을 검증하는 데에는 한계가 있었다. 따라서 본 연구는 사례 연구를 통해 수정 실물옵션 방법론이 초기 게임 개발사의 가치를 효과적으로 측정할 수 있는지에 대해 검증하고자 하였다. 분석 결과, 수정 실물옵션 모형은 초기 단계의 게임 개발사의 비재무적 정보를 모형 내에 효과적으로 반영하며, 이로 인해 예측 오차를 크게 감소시키는 것을 확인할 수 있었다.

초기 온라인 게임 개발사의 기업가치는 재무적인 요인보다 비재무적인 요인이 가치에 더 큰 영향을 미치나, 이러한 요소들은 전문가의 경험에 기반하여 간접적으로 모형에 반영되어 초기 기업의 재무의사결정에 효과적으로 반영되지 못하고 있다. 본 모형에서는 가치평가 모형의 특성들을 고려하여 효과적으로 비재무적인 요인들을 고려할 수 있는 기준 가치평가 모형을 제안 하였으며, 여기에 비재무적인 요인들을 반영하는 방법에 대해 정량적으로 반영이 될 수 있는 절차를 제안하였다.