The purpose of this study is to identify the guideline’s contents for dietitians’ knowledge, attitudes, and practices (KAP) for the sustainability management at school foodservice. The contents for the guideline were determined by the Delphi technique of two rounds. The Delphi panels of experts were consisted of sixteen school dietitians and fourteen professors of food and nutrition with more than 10 years of experiences by convenience sampling method. Based on the literature, knowledge, attitudes, and practices required for dieticians were classified into menu management, procurement, food production, facility and energy management, waste management, personnel management, and nutrition education. Data were analyzed using SPSS for Windows version 24 and EXCEL to calculate descriptive statistics, content validity ratio, degree of agreement, and degree of convergence. As a result of the second round, the validity scores of ‘knows eco-friendly certification standards and labeling systems (4.53 point)’ in the knowledge category, and ‘tries to purchase local agricultural products (4.87 point)’ in the attitude category were the highest. From that round in the practice category, the validity scores of ‘plan menus for students' health’, ‘purchases eco-friendly food’, and ‘conserves energy in pre-processing and cooking process’ were the highest with 4.73 point. Applying the criteria for securing the validity of the contents, the contents of 25 knowledge items, 20 attitude items and 30 practice items were confirmed. The findings of the study can be used to develop the guideline for dietitians required for the sustainability management.

In contemporary society, the severity of social problems, such as environment pollution, is gradually raising people’s awareness towards sustainability (Gleim, Smith, Andrews, & Cronin, 2013). The fashion industry’s interest in sustainability is growing. However, consumers have neither sufficient knowledge or, nor faith in, sustainable fashion, and often question the reasons to pursue sustainability (Skov, 2009). The success of sustainable fashion depends on effective branding and marketing communications strategies designed to enhance consumers' knowledge, benefit and value perception. Providing consumers with the benefits of new products is an effective way of communicating (Lee & Colarelli O'Connor, 2003). Knowledge is an important variable affecting consumers ' perceived benefits (Haas & Hansen, 2007). Consumers’ values, attitude, and knowledge also affect their environment awareness and actions (Laroche, Bergeron, & Barbaro-Forleo, 2001). According to a previous study, environmental knowledge plays an important role in consumer behavior (Tilikidou, 2006). Consumers perceive various kinds of value according to their knowledge (Haas & Hansen, 2007; Hartmann & Apaolaza-Ibáñez, 2012). Therefore, it is crucial to create awareness of the effect of consumer behaviors on the environment (Cegarra-Navarro, Cordoba-Pachon, & Fernandez de Bobadilla, 2009). Many studies have highlighted the leading factors influencing sustainable behavior (Cervellon & Wernerfelt, 2012). However, there a dearth of research on how sustainable knowledge influences perceived benefit, perceived value and behavior Thus, the purpose of the present research is as follows: (1) to identify the effects of sustainable fashion knowledge on perceived benefit and perceived risk, (2) to investigate how perceived benefit and perceived risk influence perceived value, and (3) to investigate perceived value’s influence on purchase intention and knowledge sharing intention. Sustainable fashion education, nationality, and uncertainty avoidance, will have a moderating effects on relationships among sustainable fashion knowledge, perceived benefit, perceived risk, perceived value, purchase intention, and knowledge sharing intention. Four hundred fifty samples were collected to measure sustainable fashion knowledge, perceived benefit, perceived risk, perceived value, purchase intention, knowledge sharing intention, uncertainty avoidance, and demographic variables. Data analysis was performed using SPSS 18.0 for descriptive statistics and exploratory factor analysis, and AMOS 18.0 for confirmatory factor analysis (CFA), validity test and multiple group analysis on the results. A measurement model was then estimated by examining the results of the CFA. The main results of this research are as follows: (1) sustainable fashion knowledge has a positive influence on perceived benefit and perceived risk, (2) perceived benefit and perceived risk have a positive influence on perceived value, (3) perceived value has a positive influence on purchase intention and knowledge sharing intention, and (4) there was a difference in the relationship between variables according to the consumer groups (education, nationality, uncertainty avoidance tendency). This study is meaningful for taking an in-depth look at the influence of customers’ perceived value, based on their level of sustainable knowledge, on consumer behavior and on knowledge sharing related to sustainable fashion. In terms of practical applications, this study can provide in-depth and empirically-supported online education and a brand marketing strategies regarding an actual sustainable fashion brand.

This paper investigates how promotions of knowledge and social embeddness shape consumers’ participation in sustainable consumption. An extended model of goal-directed behaviour is tested under airline consumers who have participated in voluntary carbon offset (VCO) program. Results show consumer’s knowledge positively influences their subjective norm but not their attitude towards participation of VCO. Increasing consumers’ sense of social embeddedness is also found to be crucial in forming subjective norm and their attitude. Finally, positive anticipated emotion influences consumers’ desire to participate in VCO, while negative anticipated emotion did not. The findings of this research reveal how interactive promotions influence individual’s internal processes for sustainable consumption, as well as highlight the need for different emotional elicitation strategies for different sustainability programs.

본 연구는 지속가능발전교육 관점의 숲 체험활동이 유아의 환경보전지식과 환경 친화적 태도에 미치는 영향을 알아보는데 그 목적이 있다. 연구대상은 만 5세 유아 34명을 선정하였으며 수집된 자료는 SPSS WIN21.0 프로그램을 이용하여 독립표본 t검증으로 분석하였다. 연구결과 지속가능발전교육 관점의 숲 체험활동이 유아의 환경보전지식과 환경 친화적 태도에서 통계적으로 유의한 차이를 보였다. 결론적으로 지속가능발전교육 관점의 숲 체험활동이 유아의 환경보전지식과 환경 친화적 태도에 긍정적인 영향을 미쳤다고 볼 수 있으며, 유아교육현장에서 지속적으로 전개된다면 유아의 환경보전지식과 환경 친화적 태도 발달을 향상시킬 수 있는 의미 있는 활동이 될 수 있음을 시사한다.