팀은 환경변화에 적응하는 중요한 조직의 수단으로 팀제와 관련된 많은 연구들이 팀 효과를 강화하는 요인에 대하여 초점을 맞추어 지면서, 지난 15년간 적응수행은 팀 효과를 강화하는 행위로서 주목을 받아 왔다. 팀 적응성과에 있어 많이 적용되고 있는 프로세스적 관점은 실제 적응이 발생하는 메카니즘을 설명 할 수 있지만, 다양한 적응과 관련된 행위를 포괄적으로 설명하는데 한계를 가지고 있으므로, 본 연구에서는 동적인 과업수행 행위에 초점을 두고 팀 적응성과를 환경변화에 대한 대응으로 발생되는 팀 성과로서 정의하였다. 적응성과를 측정하기에 적합한 액션팀인 특수 임무팀을 대상으로 팀 적응성과의 선행요인으 로서 팀장의 변혁적 리더십의 효과와 변혁적 리더십과 팀 적응성과의 관계에서 공유멘탈모델의 매개효과 를 검증하였다. 본 연구를 위하여 군 조직의 89개 특수 임무팀들을 대상으로 설문조사를 실시하였고, 불성 실한 응답을 제외하고, 65명의 특수 임무팀장들과 497명의 팀원들의 자료를 사용하여 통계 분석하였다. 매개효과 검증을 위하여 위계적 회귀분석을 실시한 결과, 특수 임무팀에서 팀장의 변혁적 리더십과 팀 적응성과 간의 관계에서 팀 공유멘탈모델은 유의한 정적인 부분 매개효과가 있는 것으로 나타났다. 이러 한 결과는 팀장의 변혁적 리더십이 팀 구성원들 개인에게 새로운 과업환경을 극복할 수 있도록 동기부여 를 제공할 수 있으며 이러한 과정을 통해 구성원들은 자신의 과업환경의 변화에 적응함으로서 결과적으 로 팀 적응성과를 높이는 결과를 가져오게 하며, 동시에 팀장의 변혁적 리더십은 전문성을 가진 다양한 팀 구성원들이 사회적 정체성 갖도록 유도함으로서 다양한 정보의 공유를 가능하게 한다. 또한 팀장은 외부환경에 대한 중요한 정보를 제공하여 팀 구성원들이 직무환경에 대한 유용한 정보체계를 공유함으로 서 팀의 적응성과에 미치는 긍정적 효과를 실증하였다. 연구결과를 토대로 본 연구의 학문적 의의 및 실 무적 시사점, 그리고 한계점에 대하여 논의하였다.

The importance of Social Networking Services (SNS) has increased in recent years because consumers are able to communicate with each other to share their information and experiences via SNS. This allows to easily distribute critical information and is beneficial to other potential consumers. Current studies confirm the important role of social media so that firms can get valuable information to respond to the heterogeneous customers’ needs through SNS (e.g., Rishika, Kumar, Janakiraman, & Bezawada, 2013). This paradigm shift allows firms to consider the important role of SNS on the current fashion market. A firm communicates with consumers sharing their opinions, experiences, and feedback existing on SNS, called social platform, which provides valuable information to respond to consumers’ needs. In the last decades, rapid advancements in technology and customer demands pushed firms to collaborate with outside partners to collect information, creating valuable products or services. In such competitive environments, customers’ involvement is increasingly important because integrating external sources of knowledge from them can result in major advantages for the firm (Nooteboon, 1999). Further, Von Hippel (1986) emphasizes the importance of the participation of the lead users whose present strong needs will become general in a marketplace months or years in the future. They have the tendency to adopt new products earlier than normal customers. According to Von Hippel (2006), lead users may provide valuable ideas for the firm which results in novel products. Lead users can diffuse product information to other customer groups and may play a pivotal role between the firm and traditional customer groups. Likewise, the fashion leaders in the fashion industry have an important role because firms are able to know future market trends from them. Further, the role of fashion leaders is much more important because of the characteristics of the fashion industry. It is very difficult to foresee a trend as customer demand changes rapidly and becomes more heterogeneous. Fashion leaders purchase new fashion products quicker than other people, are more interested in clothing, and invest more in fashion than the general consumer (Goldsmith, Freiden, & Kilsheimer, 1993). Thus, fashion leaders hold an important role as a source of information and for the word-of-mouth effect in the fashion market (Kim & Hong, 2011). The fashion information that fashion leaders deliver builds more trust and interest than direct fashion advertisement or PR, and they have an important influence on the spread of new fashion styles (Vernette, 2004). Additionally, the effects of online word-of-mouth are different from the traditional word-of-mouth effects because there are numerous senders and receivers, and conversations last much longer. Moreover, viral content that includes vivid visual images can especially be influential on network participants (Kulmala, Mesiranta, & Tuominen, 2013; Wolny & Mueller, 2013). We argue that fashion leaders may have a strong impact on leading a trend in the current fashion industry and influence the consumers who share information and experiences with them on fashion platforms to purchase products. Thus, the purpose of our study is to examine the role of fashion leaders in influencing purchase intention of the potential customers who are using the fashion platforms to take information from them. Further, we will outline how fashion leaders influence the creation of valuable fashion platforms and valuable information through sharing their knowledge through fashion platforms. Online surveys were administrated to conduct empirical analyses for this study. Taking the gender and age characteristics of interest based SNS users into consideration, the research sample concentrated on female users in their teenage to 30s, who had the experience with fashion social platforms. The main research results are as follows. First, we found that fashion leaders create valuable information for the other users to visit fashion platforms, providing correct, trendy and trustworthy information to other users. Second, the quality of information and value of a fashion platform that are created by fashion leaders positively influence the users when considering their future purchase decision making and recommendations to other potential consumers to visit the fashion platform. We have some implications in our study. First, we contribute by finding a factor to explain how the value of social fashion platforms can be created and how important the value of information provided by fashion leaders is in the fashion industry in Korea. We found that the role of fashion leaders in influencing a trend of current fashion in the Korean industry is important. The advent of social media, such as SNS, allows us to explain how one-way communication with consumers to set up a firm’s marketing strategy is limited. As the results of this study are specific to the fashion industry, they can be used as a fundamental study to understand the role of fashion leaders to create value on social platforms and share valuable information to normal users. Moreover, this study can contribute to the understanding how social platforms affect the fashion industry through two-way communication to the potential customers using the fashion leaders. It is important for fashion corporations that are interested in social services to have a valuable knowledge of social platform users. Therefore, fashion marketers who are attempting to utilize social platforms can use this study as preliminary data to understand fashion social platform users, who are the potential consumers.