In order to identify effective approaches for creating more viral Facebook posts, this research conducted an empirical content analysis of leading Korean brands' Facebook fan-pages (Samsung Mobile, SK Telecom, Kia Motors, and POSCO). Their distinctive visual storytelling and communication patterns were investigated as effective user engagement triggers. Through analysis of the research results, it was statistically proved that the different industrial attributes of the four brands, which are primarily characterized by their product (or service) types, affect their Facebook posting patterns by showing different engaging rates (measured by like, comment, and share metrics). In addition, the user engagement rates of the posts were influenced by their visual storytelling factors (i.e. ad objective, value scale, and visual media types). In line with these statistical findings, the distinctive visual storytelling strategies of the four brands were identified. Moreover, competitive and uncompetitive visual storytelling tactics were suggested according to the ad objectives and visual media types on Facebook.

Social media has radically altered marketing’s ecology of influence. Moreover, through the rise of visual social media platforms in recent years, marketers are facing new challenges. Adopting an exploratory approach, our study combines interviews and content analysis to explore the managerial perspectives to brand storytelling through visual content site Pinterest and to assess its potential as a strategic marketing communications tool.

The purpose of this paper is to analyze the singularity of visual encyclopedia applications which utilize digital images with gameness and storytelling as the center. Due to the popularization of smart devices, visual encyclopedia applications are actively used in education. In the case of the visual encyclopedia applications, while they inherit some features of paperback visual encyclopedia, they make use of interactive features of the smart media. After analyzing information reconstruct method of the visual encyclopedia applications which distinguish between applications and paperback, this paper extracts the characteristics of interactive storytelling. In this process, the analysis of this paper focuses on themes and play elements that have been extended by visual encyclopedia applications through the digital virtual theory which is Vilem Flusser suggested. Therefore, visual encyclopedia applications provide new educational experiences by providing the method of reproduction and configuration of information through the interactive participation of infant, which was limited to intertextual participation in existing paperback visual encyclopedias.

In the traditional music education, functionality such as instrumental skill is very important. Some of traditional music education schemes focus on the fun, melody and rhythm. In this paper, we presents the music educational methodology that integrates music education with story-telling skill and fun of computer game. We focus on the human computer interface issues for learner's comfortableness. We review music and rhythm based game, and analyze them on the basis of user’s actual feeling, sound effect, visual effect, fun of the game. In our scheme, we present music composition and replay interface. Given a story with visual effects, learner will express his/her feelings for the story in the form of musical melody. We design the composition and replay interface using visual effects and sound effects using built-in sound fonts. It is realized that story makes learner focused more on the theme of music than instrumental skills.