The aim of this study is to develop new wedding dress designs by blending the traditional female Korean upper garment of Han-bok, known as dang-ui, with Western-style wedding dress designs. For this research, the author considered the various types of wedding dresses and their historical development based on literary resources and previous studies of the subject. The results are as follows: first, this study featured the use of different types of fabric for the dang-ui, selected from the various fabrics available for wedding dresses. Starting from the basic design of a sleeveless and strapless princess-line tight top, three different styles of A-line dresses were created: a tiered long dress, an unbalanced tiered midi dress, and a spangled and pleated mini dress. The study also resulted in a tight H-line mini dress with a bustle. In this way, the author was able to suggest new wedding dress styles that are well suited to the cultural trend of the Korean wave. Second, the traditional Korean dang-ui is an elegant ceremonial garment that harmonizes well with Western-style wedding dresses. Satisfaction can be found from combining these creative fusion gowns with traditional Korean aesthetics. Third, the traditional Korean ceremonial coronet jokduri and veil, which go well with dang-ui wedding dresses, are suitable accessories for contemporary wedding dresses. The dang-ui wedding dress, a result of merging the Korean dang-ui and the Western style, will help enhance business for both the Korean and the international wedding industry thanks to an aesthetic that has global appeal.

This study aimed to categorize women’s body shapes by type after extracting prototypes of 25~34 year old Korean woman. The standardizing research service project conducted by the Ministry of Commerce, Industry and Energy in 2005, divided the age ranges of adult women into three groups: 18~24 years (young), 25~34 years (young-adult) and 35~49 years (adult). This study utilized this age division method to create a concrete body type categorization schema with the most marriageable period, 25 to 34 years old as target age the target age group. We used, measurement data from the 7th Korean Human Body Size Survey (Size Korea) for the body shape analysis. We completed a statistical analysis using the statistical program SPSS 21. After creating the body types using CLO 3D, which is based on the 7th Korean human body measurements, we input data for the average size for each type into the Avata. We then compared and analyzed the cross sections using the Rapidform XOR program. The results of the type-specific characteristics are as follows: big square body of obese body, small square body of plain flat body with tall, plain square body of plain flat with short, triangular body of lower body obesity there was. Significantly, the results of this study should facilitate the development of various apparel products using mass customization or easy-order systems.

This paper is a qualitative study which explores perceptions of the ideal wedding dress held by Singaporean brides who choose to skip wedding fairs in their wedding preparaton process. Ten interviews are conducted: 8 with Singaporean brides who do not attend wedding fairs, and 2 with brides who do attend them. Questions to the interview are formulated by first attempting to understand the bride’s perception of the ideal wedding ceremony, and subsequently that of the ideal wedding dress. For the purpose of this paper, the narratives of two brides who do attend wedding shows are included as an attempt to make the study more complete. For example, brides who attend the wedding show might attend with the sole purpose of acquiring information of what is available for consumption in the wedding market, but still hold the same perceptions as the non-attendees. From the results, perceptions of the ideal wedding dress in relation to wedding shows are catagorised as follow: (A) The perception that a wedding dress offered by the wedding show is a bad investment; (B) The perception that the wedding dress available for sale at the wedding show is not “unique”; (C) The rejection of the wedding dress altogether; (D) The rejection of the idea of a “wedding dress package”; (E) Attributes that have nothing to do with perceptions of the ideal wedding dress, such avoiding wedding shows because brides do not like “hard-selling”, or perceiving the wedding show as a “marketing gimmick”. Wedding show organisers can consider these perceptions when planning future communication and sales efforts to appeal to a larger pool of prospective brides.

Wedding dresses have developed along with a modern wedding culture. The 21st century wedding ceremonies of Korea and China have evolved from traditional complex procedures ; however, the demand for wedding garments for modern people is still important Consumer’s demand for wedding dresses has become more individualized and diversified according to a diversified wedding culture; consequently, an economic and practical variable wedding dress that can change dress styles has received positive responses. This study compared and analyzed the preferred designs of Korean and Chinese women when selecting wedding dresses, awareness of variable wedding dresses, and design preference type to develop variable wedding dresses of a high satisfaction level that satisfy Korean and Chinese consumers, and suggests a design for a variable wedding dress that corresponds to various procedures instead of a wedding dress that can be worn only once. To investigate the status of a Korean an Chinese variable wedding dress, this study conducted a questionnaire on women in their 20-30's (the optimal age to marry) from January 10 to November 23 in 2014. Women who reside in Seoul Metropolitan City and the capital region were selected for Korea, and women from Zhengzhou (a central city of industrial zone) were selected for China. That total of 525 questionnaires (249 copies of Korea and 276 copies of China) were used in this study. We subsequently conducted frequency analysis, t-test, and cross analysis using SPSS program to suggested a variable wedding dress based on the findings. The results of analysis are as follows. 1. Korean women preferred 'luxurious' image, 'mermaid' silhouette, 'white' color, 'silk' material, and 'off-shoulder' neckline design the most; however, Chinese women preferred 'elegant' image, 'mermaid' silhouette, 'white' color, 'lace' material, and 'off-shoulder' neckline design where only image and material of dress differed. 2. The Chinese showed a greater interest in wedding dresses than Korea. Wedding dress purchase type and customized rental was higher for Korea versus higher custom purchase intent in China. The internet was the highest method to obtain wedding dress information in Korea versus the use of both the internet and specialty stores in China. The contents that did not show differences between the two nations were the wanting to wear 2 wedding dresses and selecting a dress that 'best suits herself.' 3. Korean and Chinese women were unaware of variable designs. Few Chinese women experienced variable design products, but some Korean women had experience using fashion goods. For variable design advantages, Korean women pointed to practicality versus Chinese women pointed to diversity. For the preferred variable type of dress, Korean women preferred a 'detachable' style and Chinese women preferred 'replacement.' 4. This study suggested a variable wedding dress design with elements that Korean and Chinese women 20-35 years of age preferred by identifying the design concept and characteristics of design elements by adding the wedding dress trends of 2015. Each design for women of the two countries influenced several dresses by changing into several dresses according to type of variable dress designs as silhouette changes, variable by technology subsidiary materials, and variable by ways of wearing. This study provides a variable wedding dress design that increase practicality and economic feasibility according to the procedure of changed Korean and Chinese wedding culture instead of a disposable dress worn only during wedding ceremonies.

The purpose of this study was to examine interactive effect of wedding makeup, head dress, and perceiver's culture on bride's image perception. Image analysis was carried out by 10 photos which was designed for brides in their twenties with different makeup and head dress. Subjects were female university students in Seoul, Korea and 100 black female university students in Delaware, U.S. The result of study was as follows. Image perception by bride's makeup and head dress was classified as five dimensions: 'distinctive', 'tidy', 'elegant', 'soft', and 'beautiful'. There was a significant difference in image perception from culture and head dress. The result of interactive effect due to culture and makeup showed that Korean students perceived pink makeup as close to more elegant image, and American students felt orange makeup. We can know through above contents that there was significant difference in image perception by makeup and head dress between Korean and American students. Also, American students in general evaluated the photos (stimulus) presented positively compared to Korean students. This can be interpreted as a meaning that the degree to perceive each photos of American students was lower than Korean students.

In such special or precious occasions as a wedding ceremony, brides, handicapped or not, wish to wear a beautiful wedding dress. However, an ordinary wedding dress is not suitable nor convenient to a bride who has a bodily impediment. A one-piece type wedding dress, which even a normal bride needs assistants to help her wear, will create more inconvenience to crippled females. In this connection, this study is purposed to convert a normal ready-made wedding dress design into one suitable to the bodily handicapped females. For handicapped people on a wheelchair who generally put on and off a wedding dress while sitting on the chair, a one-piece type wedding dress is divided into the top and the skirt to make it a two-piece type wedding dress which is easy to get into and take off. The top should be separated from the skirt in such a manner that the wearer may not be aware of the division of the two pieces but easily put on and off since the sides or back of the top is opened. An opening is also given to the sides of the skirt so that handicapped people may sit on the skirt on the chair and then close the opening by themselves. Converting ready-made wedding dress design into functional clothes for handicapped people is really significant in that ready-made clothes can be recycled, their production cost reduced, and the economic burden of handicapped people relieved.