This study is aimed to provide fundamental data for expanding the scope and dimensions of Sino words research, and to secure a comprehensive perspective that encompasses the ancient, modern and dialect forms of Sino words in Korean, Chinese, Japanese, and Vietnamese. In order to achieve this goal, it is necessary to construct the wide-ranging, multi-dimensional database with maximum coverage, and this study was planned to explore specific ways to realize this. East Asian languages have exchanged cultural and linguistic influences through Chinese characters for thousands of years. Therefore, the study of Sino words requires a radial and reticular approach that can closely connect their complex historical and regional layers. However, the previous researches have revealed limitations such as inadequate examination of major languages, inappropriate use of materials, or inability to analyze rich linguistic features that exist in various dialects within Chinese or differences in words between North and South Korean. To overcome these limitations, this study confirms the need for a database that can comprehensively examine Sino words in the four languages of Korean, Chinese, Japanese, and Vietnamese, without distinguishing between base and surface forms, and encompassing all morphological forms with Chinese character elements. This database should include both archaic and contemporary, or even modern new words, as well as various dialectical forms in North and South Korea and different regions of China. To be utilized effectively in research, it should also include information on usage frequency and educational vocabulary levels, enabling the confirmation of the status of a word in contemporary language. Rather than providing definitive information like a dictionary, it is more useful to provide supplementary information such as the reference and literature, increasing the accessibility of materials for researchers and increasing the possibility of implementing the database. In response to the aforementioned need, this paper proposes the construction of a relational database consisting of 12 entity tables and presents specific procedures and methods for implementing it. Despite the difficulties of constructing a relational database for vast amounts of data and the burden on servers, we expect that a wide-ranging, multi-dimensional database of East Asian Sino words will contribute to existing research on Chinese characters, as well as vocabulary and concept research and education.

This study is to explain and identify the impacts of cognitive components of rice on consumers' attitudes and purchase intention. A survey study was conducted to collect the data with the actual rice purchasers at some kind of retailing stores. A regression analysis was performed to test the research hypothesis. The results of the study show as follows: First, it was found that words and pictures information about rice influences on consumers' attitudes and purchase intention, and price information had effect to consumers' attitudes but not affect to purchase intention. Second, it shows differential effects in how components of words, pictures and price information influences consumers' attitudes and purchase by types of consumer's characteristics factors such as occupation, age and residential area, except for price had effects to purchase intention. Therefore, marketers of distribution stores that selling rice have to enhance brand awareness of product by communicating types of information in a manner tailored to customer's demographic characteristic factors.