KOREASCHOLAR

This study examined the state of awareness, consumption, and purchasing behavior of Kimchi among Chinese adults in Beijing and Shanghai. Two-hundred Chinese individuals in Beijing and Shanghai were included as study subjects. The subjects selected “good Kimchi for Chinese taste” as excellent Kimchi; however, only 13% of the subjects selected “Kimchi from Korea is excellent.” The first sites of Kimchi consumption in China included “home” (59.0%) and “restaurants” (40.0%) in Beijing and “restaurants” (57.0%) and “home” (32.0%) in Shanghai. Chinese people primarily purchase 400g pouches of Kimchi more than once a month, and the average price of Kimchi is RMB 12.59 in Beijing and RMB 18.32 in Shanghai. These results suggest that the interest in Kimchi varieties and the countries producing it differ among Chinese consumers depending on the region. Therefore, a sensory evaluation of Kimchi is essential to determine the preferred flavor of Kimchi among Chinese individuals and to promote the consumption of traditional Korean Kimchi

Abstract
 I. 서 론
 II. 연구 방법
  1. 조사대상 및 기간
  2. 조사내용 및 방법
  3. 자료 분석 및 통계처리 방법
 III. 결과 및 고찰
  1. 조사대상자의 일반 사항
  2. 김치에 대한 인지도
  3. 김치 섭취 실태
  4. 김치 구매 형태
 IV. 요약 및 결론
 References

• 박성희(세계김치연구소 산업기술연구단) | Sung-Hee Park (Industrial Technology Research Group, World Institute of Kimchi) Corresponding author
• 이미애(세계김치연구소 산업기술연구단) | Mi-Ai Lee (Industrial Technology Research Group, World Institute of Kimchi)
• 서혜영(세계김치연구소 위생안전성분석센터) | Hye-Young Seo (Hygienic Safety and Analysis Center, World Institute of Kimchi)