Autotelic user activity and rich user experience can be the key factors causing immersion as an intrinsic motivation of steadily using smartphones. We have selected Csikszentmihalyi's Flow as a basic and theoretical framework of study on the intrinsic motivation. We have derived which user experience design factors bring about flow while using smartphones. We have collected specific key words by literature analyses, web sites survey and in-depth interviews and have summarized. As a results, the user experience design factor is categorized into usability, personalization, physical satisfaction, interactivity, aesthetic satisfaction, usefulness. The 6 design measures are different from general categories of previous media and interface design researches, but they are based on emperical data and realistic factors which reflect design characteristics of smart phones.

ABSTRACT   1. 서론   2. 플로우(Flow)의 개념과 스마트폰에서 사용자 경험 디자인의 중요성    2.1 플로우의 개념    2.2 개인 모바일 커뮤니케이션 매체로서의 '스마트폰(smart phone)'의 특성과 사용자 경험 디자인    2.3 사용자 경험 디자인과 플로우의 관계   3. 연구 방법    3.1 연구문제    3.2 연구 방법   4. 사용자 경험 디자인 관련 자료 수집    4.1 선행 연구에서 사용된 사용자 경험디자인 관련 변인 수집    4.2 웹 사이트 조사를 통한 사용자 경험디자인 키워드 수집    4.3 심층인터뷰를 통한 사용자 경험디자인 키워드 구체화   5. 문항의 구성과 조사    5.1 문항의 구성    5.2 사전조사와 본조사   6. 분석의 결과    6.1 조사의 개요    6.2 분석의 결과   7. 결론   참고문헌

• 김정이(성결대학교 공과대학 멀티미디어 공학부 조교수) | Jung Yi Kim Correspondence to