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음료의 긴 네이밍이 소비패턴에 미치는 영향 - 서울 지역대학생을 중심으로- KCI 등재

The Consumption Pattern for Long Named Beverages - Research Among University Students in Seoul-

  • 언어KOR
  • URLhttps://db.koreascholar.com/Article/Detail/254130
구독 기관 인증 시 무료 이용이 가능합니다. 4,300원
韓國食生活文化學會誌 (한국식생활문화학회지)
한국식생활문화학회 (The Korean Society Of Food Culture)
초록

This study was conducted to investigate the relationship between long naming of beverages and its effect on people's perception by gender. The survey was conducted in the Seoul area from March 10 to May 10, 2010. Approximately 59% of male and 41.8% of the female respondents were randomly selected from university students aged 20 to 29-years. Most (79.8%) of the students responding to the survey showed a preference for beverages. "Long-named beverages with ingredients listed" were considered the most reliable and ranked highest at 3.74, A significant difference was observed between males and females. "Long-named beverage that were made from domestic agricultural products" were regarded as the most healthful and ranked highest at 4.01. A significant difference between males and females was also observed. Long-naming influences a customer's purchasing tendency. In particular, women were more influenced by a sense of wellbeing when they purchase, because they are more interested in losing weight and being healthy.

저자
  • 신선희 | Shin, Sun-Hee
  • 심지연 | Shim, Ji-Yeon
  • 윤소현 | Yoon, So-Hyeon
  • 최지혜 | Choi, Ji-Hye
  • 이영순 | Lee, Young-Soon