In this paper a concept of the paradigm shift in the operations of Water and Wastewater systems regarding the production and usage of water was introduced. Based on this concept the interrelationships between the water quality in the upper basin of NakDong River relative to Busan and the degree of satisfaction of the customers on the water supply service in Busan were modeled using the System Dynamics modeling methodology. SamRangJin basin area was determined as the upper basin of Busan after analyzing the relationships between the water quality of MoolGeum water intake point and water quality data of various mid- and upper water intake points along NakDong River. The amount of contaminants generated in SamRangJin basin was modeled using the Gross Regional Domestic Product in the area and the treated amount was calculated using the efficiency of wastewater treatment and the degree of improvement of environmental condition per investment. The water quality at MoolGeum water intake point was modeled to take the effects of the remaining amount of contaminants after treatment and the non-point source contaminants in SamRangJin basin. Using the developed System Dynamics model the effects of the investment for the improvement of environmental condition in SamRangJin basin were compared to the case of alternate water source development for Busan in terms of the degree of satisfaction of the customers on the water supply service in Busan.