In this paper, we proposed some direction to effective development of gamification. To achieve this purpose, we performed an extensive literature review. Based on game mechanics and game dynamics, we analyzed 145 cases for both domestic sites(15 cases) and international sites(130 cases) by keyword search methods. Results showed that the successful cases(n=32) applied more features of game mechanics and game dynamics in various ways. Through this, we tried to build up categorization of gamification, the major applications of gamification can be converged into five primary areas: public policy, medical welfare, education, environmental protection and corporation. Finally, we discussed about implications of using gamification for future direction.

ABSTRACT
 1. 서론
 2. 게이미피케이션 현황과 개념
 3. 게이미피케이션 사례 분석
  3.1 공공정책 사례
  3.2 의료/복지 사례
  3.3 교육 분야 사례
  3.4 환경 분야 사례
  3.5 기업 분야 사례
 4. 게이미피케이션 사례분석 함의
 5. 결론 및 제언
 참고사항
 참고문헌
 APPENDIX

• 이혜림(Department of Digital Culture & Contents, Konkuk University) | Hye Lim Lee
• 우정현(Department of Digital Culture & Contents, Konkuk University) | Jung Hyun Woo
• 박만수(Department of Digital Culture & Contents, Konkuk University) | Man Su Park
• 이대영(Department of Digital Culture & Contents, Konkuk University) | Dae Young Lee
• 정의준(Department of Digital Culture & Contents, Konkuk University) | Eui Jun Jeong Correspondence to