Globalization has coined cultural flows across national borders, resulting in different behaviors towards foreign products. Different approaches explain consumption in multicultural contexts such as consumer disposition. Based on literature review, this study organizes different dispositions constructs in relation to one’s own country and to foreign countries proposing a conceptual framework.

• Mariana Bussab Porto-da-Rocha(ESPM, Brazil)
• Sergio Garrido Moraes(ESPM, Brazil)
• Miriam Taís Salomão(ESPM, Brazil)
• Vivian Iara Strehlau(ESPM, Brazil)