CEO’S SELF-DISCLOSURE ON SOCIAL MEDIA - koreascholar

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CEO’S SELF-DISCLOSURE ON SOCIAL MEDIA

Taeyeon Kim, Yongjun Sung

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372454

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.186

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

self-disclosure consumer-brand relationship social media instagram brand relationship norm

저자

Taeyeon Kim(University of Georgia, USA)
Yongjun Sung(Korea University, Republic of Korea)

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