While companies and brands have always collected and used customer data for multiple purposes, the advent of smart devices, Internet of Things (IoT), and big data has made it much easier to access and utilize consumers’ personal information. For consumers, however, such ease of access to their personal data and frequent cases of data breach have increased their concerns about data privacy (Harris & Associates, 1996; Milne et al., 2004). Nevertheless, consumers continue to share their personal information with companies and brands in the digital environment (Turow et al., 2015).

This study suggests that using AI chatbots with highly human-like characteristics could reduce the effectiveness of personalized AI chatbot advertising because they will likely worsen consumer concerns about privacy. Conversely, using AI chatbot with less human-like characteristics will not heighten consumer privacy concerns, thereby increasing the impact of personalized AI advertising.

Human beings are intrinsically social. How social interaction among tourists affect their experience remains under-represented. Drawing on S-O-R theory, social integration theory and social penetration theory, this study proposes and empirically tests a conceptual model that integrates self-disclosure, perceived cohesion, perceived intimacy, tourist engagement and tourist satisfaction with the experience. Also, the tie strength is theorized as a moderator in the relationship between self-disclosure and perceived cohesion as well as perceived intimacy. A field experiment was undertaken to collect data. The results from the structural analysis suggest that self-disclosure influences perceived cohesion and perceived intimacy, which in turn influence their engagement and satisfaction with tourism experience. Moreover, the initial tie strength has moderation effect on the relationship between self-disclosure and perceived cohesion as well as perceived intimacy. Overall, findings of this study contributes to the development of tourism experience research from the perspective of tourist-to-tourist interaction, and broadens the research on tourist engagement. Discussions and implications for tourism operators, limitations, and suggestions for future research are also provided.

In the world of SNS, once ordinary users get recognized for discriminated fashion taste, they affect other users’ choice of fashion products. Fashion companies capture the importance of these influencers and tries to take advantage of their ability. However, the benefits offered to influencers such as financial compensation may provoke negative consumer reactions. The purpose of this study is to identify what aspects of SNS influencers and how they influence other fashion consumers. We suggest that influencers’ self-disclosure and authenticity of posts are important factors which elicit positive response from consumers. We also investigate the psychological mechanism of envy which can mediate the impact of self-disclosure and authenticity on consumer response. This study was conducted by an online survey of 120 Korean women in their 20s and 30s with a 2 x 2 between-group experimental design. The data was collected from 28 November to 5 December 2016. The collected data was analyzed using SPSS 23.0 for ANOVA analysis and regression analysis. The results were as follows. The main effect of authenticity was confirmed, while self-disclosure did not play a significant role, which indicates authenticity is the main factor in exercising influence on consumer response. The interaction of authenticity and self-disclosure was also observed. The participants of high in both self-disclosure and authenticity showed the strongest consumer reaction. However, the participants of high self-disclosure and low authenticity induced the weakest consumer response. For the impacts of self-disclosure and authenticity on envy, the participants exposed to the condition of both high self-disclosure and authenticity showed benign envy. On the other hand, malicious envy was aroused when both self-disclosure and authenticity were low. In relations between authenticity and consumer response, partial mediating effect of benign envy and malicious envy was confirmed. But, there was no mediating effect between self-disclosure and consumer response. This research on consumer response to influencers’ posts will provide key implications to fashion companies in building marketing strategies. In order for influencers' posts displaying their daily lives to have a positive impact on consumer response, not only self-disclosure but authenticity has to be considered. Such posts can induce benign envy and subsequently impact consumers indirectly. Influencers’ posts which narrow the gap between daily lives and products and raise the authenticity are important keys to successful marketing.

Therapeutic serious game treats mental health problems such as depression, obsessive compulsive disorder, and behavioral disorder by allowing clients to manage and express feelings. These games are developed according to a primary principle of the cognitive behavior therapy that the mental health can be improved by training cognition and behavior with proper stimulation. For those who have difficulties in expressing emotions, stepwise treatment is offered to create a safe emotional environment which induces them to express themselves. The game environment provides affective feelings that encompass physical experiences. In addition, emotional distance is formed between the user and the game environment, and thus even those who have high psychological barriers feel free to express and release their feelings. Game users can experience self-exposure and awareness and gradually construct their self-images, expressing themselves in the virtual world in a continuous and repetitive fashion.

본 연구 는 <힐링캠프>를 분석 대상으로 삼아 토크쇼 출연자의 자기노출 영역과 노출 정 도가 어떻게 나타나고 있는지, 이를 유도하기 위한 진행자 질문과 끼어들기 유형은 무 엇인지 살펴보았다. 친밀감과 자기노출, ‘조해리의 창’, 그리고 질문과 끼어들기에 대한 기존 논의를 바탕으로 도출한 연구 결과는 다음과 같다. 첫째, 토크쇼 출연자들의 자기노출은 숨겨진 영역에 주로 집중되어 있었다. 노출 시간이 길 었던 소재는 사적 비밀, 괴롭고 힘든 이야기, 가족 이야기, 연애 이야기였다. 토크쇼는 출연자 가 처한 개인 사정을 해명할 수 있는 시간을 충분히 부여하였으며, 출연자들은 이에 호응하여 적극적인 자기노출 태도를 보여주었다 둘째, 토크쇼 진행자의 질문에는 일정한 패턴이 나타났다. 즉, 정보 확인과 사실 확인 요청 형태가 주로 사용되었고 정서 표현 질문은 드물었다. 분석 대상 토크쇼 출연자의 자기노출 영 역에 개인 차이가 있었음에도 전 편에 걸쳐 이러한 질문 패턴이 유지되고 있다는 것은 토크쇼 가 구조화된 내러티브로 제작된다는 사실을 보여준다. 셋째, 진행자의 끼어들기로는 청자의 간단한 반응 신호가 가장 흔하게 사용되고 있었다. 흥 미로운 점은 출연자에 따라 진행자의 끼어들기가 상대적으로 소극적이거나 적극적으로 나타 났다는 것이다. 또한, 여성 보조 MC의 경우 주로 반응과 친밀감을 나타내는 끼어들기에 관여 한 대신, 남성들은 무례를 감당해야 하는 비우호적 끼어들기를 전담하고 있었다. 이는 토크쇼 진행자 역할이 사전에 설정되어 있음을 알게 한다 본 연구 결과는 일반적인 대인관계에서 일어나는 자기노출과 달리, 토크쇼에서의 자기노출 은 전략적 인상관리 차원에서 이를 활용하려는 출연자와 대중의 호기심을 충족시키고자 하는 제작진의 이해관계가 충족되는 장이라는 것을 보여준다. 따라서 이러한 자기노출이 과연 ‘진 짜’인가에 대한 문제를 제기하게 만든다. 하지만 이러한 사실을 확인하는 수준에 그쳤다는 것 이 본 연구의 한계이다.

Nowadays, personal media is a new tool for communication as digital cameras and mobile phones are developing rapidly. We are concerned over Cyworld users who could have different personal characteristics which will influence on buying patterns in on line shopping behaviors. The purpose of this research was to observe fashion attitudes and purchase behavior of Cyworld mini homepage users, for establishing marketing strategies by understanding consumers. For this study, one line survey was used for 500 male and female subjects who are 20 to 40 years old. Only reliable 441 questionnaires were used for analysis. The SPSS program was used for frequency, K-means cluster, t test, and chi-square test. A total of 441 respondents were clustered on the basis of 8 item self-disclosure scale, using the K-means procedures. The results indicated that respondents were clustered into two segments; 267 respondents(active attitude towards self-disclosure) and 164 ones(not active). We examined fashion attitudes in mini home page and buying behavior by self-disclosed variable. Those who are involved actively in self expression and self-disclosure considered more fashion style and trend. The major motivates of web surfing was finding a good design, and good price. High self-disclosure group tends to search many shopping mall for right design and low self disclosure group tends to search them for the right price. High self-disclosure group tend to shop the fashion products more, while low self disclosure group tend to purchase books more through the internet. We realized that active group in self-disclosure purchased their clothing accidently when they visit Cyworld.