THE EFFECT OF LABEL COLOR, TRACEABILITY INFORMATION AND LABELING BODY CREDIBILITY ON CONSUMERS' INTENTION OF PURCHASING ECO-FRIENDLY PRODUCTS - koreascholar

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THE EFFECT OF LABEL COLOR, TRACEABILITY INFORMATION AND LABELING BODY CREDIBILITY ON CONSUMERS' INTENTION OF PURCHASING ECO-FRIENDLY PRODUCTS

Eung Jin Lee, Joonheui Bae, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372458

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.195-196

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

sustainable labeling traceability information labeling body certification

저자

Eung Jin Lee(Changwon National University, Republic of Korea)
Joonheui Bae(BK21 PLUS, Kyungpook National University, Republic of Korea)
Kyung Hoon Kim(Changwon National University, Republic of Korea)

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